How to Develop Your Key Accounts

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

This workshop covers the essential knowledge needed to select the right key accounts in which to invest your resources. It identifies the optimal strategies through which key business can be won, protected and grown, and enables development of a strategic plan of action for implementation by all who interface with the key account.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

New and experienced key or major account managers who want to evolve a proactive structured approach to maximising business from their major customers will benefit from this workshop, as will sales managers and directors who wish to evolve their team’s approach for effective key account development.

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Subjects

  • Accounts
  • Relationship
  • Protect
  • Business
  • Strategy
  • Analyse
  • Selling
  • Analyse real account
  • Real account
  • Strategically

Course programme

Learning outcomes
  • Describe the precise nature of relationship desired with your key accounts.
  • Define the position which will differentiate your proposition from your competition and protect long-term business.
  • Choose and develop the strategy relevant to achieving the desired relationship.
  • Analyse the business of the key account to identify further selling opportunities.
  • Select true key accounts and analyse real account potential.
  • Create strategically linked benefits.
  • Create a deliverable internal and external strategy.
  • Build the KAM delivery team.
  • Provide value based solutions.
  • Develop a plan with defined actions and responsibilities.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

How to Develop Your Key Accounts

£ 595 + VAT

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