How to Write Successful Newsletters and Press Releases

The Chartered Institute of Marketing

Training

In Maidenhead, London and Manchester

£ 595 + VAT

The best Literature courses

See all

See all

Description

  • Type

    Training

  • Level

    Advanced

A highly enjoyable and insightful introductory workshop for anyone who wants to write compelling and newsworthy press releases or engaging employee newsletters. Very hands-on course with practical exercises and opportunities to write and learn from peer and tutor feedback.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

On request
Manchester (Greater Manchester)
See map

Start date

On request

About this course

You will learn new techniques that ensure you produce right first time copy, saving you time and making you more influential.

Ideal for up and coming marketing professionals whose responsibilities include PR writing and internal communications. Typical delegates are marketing executives and managers. The course is tactical and operational but with a strategic backdrop so that delegates understand the ‘why’ as well as the ‘how’. No prior knowledge is necessary.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Press
  • Good writing
  • Writing
  • Deeper
  • Audience
  • Companies
  • PR
  • Journalists
  • Press Release Writing
  • Newsworthy
  • Stories

Course programme

Learning outcomes
  • The six fundamentals of all good writing.
  • Gaining a deeper insight into your audience(s).
  • Why companies need PR.
  • What journalists expect from press releases.
  • Identifying newsworthy stories.
  • Planning and writing persuasive press releases.
  • Top tips for newsletter contents.
  • How to do great interviews that provide powerful stories.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

How to Write Successful Newsletters and Press Releases

£ 595 + VAT

The best Literature courses

See all

See all