IBM Unica Training

IBM Unica Campaign Course Content :

1. Introduction to Unica Campaign

2. Concepts and need for Unica

• Marketing Campaigns
• Campaign Life Cycle
• Unica in marketing campaign

3. User Groups and Roles

• Users and concepts
• Adding New User
• Modify Users
• Remove Users
• Edit user information
• Assign role to Users

4. User Groups and Concepts

• Adding New Group
• Modify Groups
• Remove Groups

5. Unica Roles & configuration

• Roles and Concepts

6. Offer management

• Concepts of offers
• Offer templates
• Offer Creation
• Offer operations

7. Campaign management

• Concepts of Campaign
• Unica Campaign Overview
• Campaign Creation
• Campaign operations

8. Flowcharts

• What are flowcharts?
• Concepts of flowcharts
• Adding Flowchart to campaign
• Flowchart Creation
• Flowchart Processes
• Data manipulation processes
• Run Processes
• Optimize Processes

9. Data manipulation processes

• Select
• Merge
• Sample
• Segment
• Extract

10. Run Processes

• Snapshot
• Schedule
• Mail list
• Cal list
• E Message

11. Optimize Processes

12. Stored objects

• Derived fields
• User variables
• Custom macros
• Templates
• Stored Table Catalogs

13. Reports

• Flowchart cell reports
• Segment Crosstab reports
• Calendar of Campaigns
• System-wide reports
• Object-specific reports