Idea Generation

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

s. Suitable for: This course will benefit all those who are asked to run idea generation within their professional setting. It is especially relevant to those who already run workshop-style sessions and are in need of a wider set of tools and techniques to achieve improved idea generation and solve problems creatively and effectively. The course will suit delegates from both client organisations and agencies, and will help any person become a better facilitator of ideation sessions of all kinds.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme

This course is for anyone who needs to improve their skills in facilitating ideation and complex problem solving. Using a proven time-tested method, the Osborn-Parnes Creative Problem Solving process, dramatically improves the chances for conducting a successful ideation session. Specific tools and techniques for various phases of the process gives facilitators what they need to address challenges such as lack of ideational fluidity, low energy, or poorly framed objectives.
Objectives:
This course will enable you to:
  • Assess where the organization is in terms of the kind of thinking necessary depending on the context of the challenge
    • Visionary thinking
    • Strategic thinking
    • Transformational/Generative thinking
    • Tactical thinking
  • Manage and Facilitate idea generation sessions
  • Frame the problem and set up a "platform" for successful ideation
  • Create exciting plans that inspire confidence and forward implementation

Learning Outcomes:
On completion, delegates will have experienced and gained a practical understanding of:
  • A process framework for ideation, specifically the Creative Problem Solving process (CPS) a six-step, structured method for deliberate creativity and innovation
  • How to trigger and nurture a creative mindset through tailored exercises and methods
  • The need to separate and alternate divergent and convergent thinking at each stage of the CPS process
  • The tools and techniques available for divergent and convergent thinking, among which:
    • S.C.A.M.P.E.R.
    • Forced Association
    • Role playing/improvisational Games
  • Ways to take the best ideas forward and to aid their implementation
    • How to generate excitement
    • How to create "Plan Integrity"

Who will benefit?
This course will benefit all those who are asked to run idea generation within their professional setting. It is especially relevant to those who already run workshop-style sessions and are in need of a wider set of tools and techniques to achieve improved idea generation and solve problems creatively and effectively. The course will suit delegates from both client organisations and agencies, and will help any person become a better facilitator of ideation sessions of all kinds.

See related categories

Idea Generation

£ 455 + VAT

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