Ideas into action

The aim
To stimulate creativity as a tool for enhancing an organisation's success.


About the programme
Anyone who needs to challenge the way they think will benefit from this visually stimulating and highly entertaining resource, which is the title programme of theIdeas into actionseries.

Based upon the work of Mark Brown of Innovation Centre Europe, this exciting programme looks at the barriers to fresh, profit-related creative thinking and suggests some simple but powerful ways to overcome them. It shows how constantly stimulating creativity and innovation is key to coming up with viable ideas for products and services, and processes and procedures that your customers (internal and external) really want.

Mixing live action and animated graphics, the programme addresses a number of key issues in a striking and original way. It explores the difference between a 'dinosaur' and 'dolphin' outlook, and looks at why we tend to restrict thinking to self-imposed limits, how we can avoid idea assassination, and how to take the initiative and translate ideas into action.


The key outcomes
-Learn how to improve your problem-solving skills by challenging your own assumptions
-Learn how to assess ideas and solutions in a positive, creative way
-Think your way beyond self-imposed limitations


Programme includes:
DVD (10 mins)
Guide
Book 'The Dinosaur Strain' by Mark Brown


Information:
A Melrose production. Release date: 1993

Learning-chapters

• Perception within our thinking map
• Blue stage
• Red stage
• Green stage

Learning-chapters