Implementing a Successful CRM Strategy

The Chartered Institute of Marketing

Training

In London and Cookham

£ 1,160 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

This two-day course will help you to develop an eCRM programme for your business. At the end of the course, you’ll have a draft plan to take back to the office.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Learn how to use digital channels to cost effectively acquire and retain profitable customers. Learn how to understand more about your customers’ behaviours and needs in a digital environment and how to use this information to develop customer insights and tailored propositions for each segment.

If you want to find ways to use digital marketing in a more targeted and effective way, this course is for you. You’ll already understand the basics of marketing, but you’re looking for ideas on how to build better customer relationships and exploit the potential of digital marketing.

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Subjects

  • CRM
  • Plan
  • Build
  • E-CRM
  • CRM programme
  • Draft plan
  • Business
  • Digital Channels
  • Profitable customers
  • Customers’ behaviours
  • Digital Environment
  • Information

Course programme

Learning outcomes
  • Plan, build and execute an effective eCRM programme
  • Learn how to measure and test campaigns
  • Understand how to select digital media channels and plan your campaign
  • Learn how to collect and analyse data so that you can segment and target the right audience groups
  • Learn how to develop customer insights and engaging propositions for each segment
  • Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing and how to use them more effectively
  • Understand how to integrate on and off line channels to provide a consistent customer experience
  • Learn how to decide which customers will receive which communications at what time
  • Use a case study scenario to practice the skills and apply the learning to a real life situation

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Implementing a Successful CRM Strategy

£ 1,160 + VAT

The best Other Marketing courses

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