Training in Cookham

...either as a digital marketing specialist or a marketer. Learning outcomes Create and/or improve a programme for measuring and improving digital media effectiveness... Learn about: Google AdWords, Email Marketing, Marketing Strategy...

...How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness. How to use marketing metrics... Learn about: Marketing Processes, Digital Marketing, Marketing Segmentation...

...trends and changes. Advanced channel techniques - SEO, social media, e-mail, display. In-depth analytics - analysis, funnels, reporting and... Learn about: Marketing Strategy, Digital Marketing, Situational analysis...

...(or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer... Learn about: Customer engagement, Customer Experience, Customer Service...

...together with robust brand and customer insight planning unlocks effective marketing and competitive edge. Suitable for managers looking to progress... Learn about: Marketing Tools, Construct powerful, Marketing Strategy...

...Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve... Learn about: Marketing Analysis, Market plan, Marketing Strategy...

...that shape marketing in the 21st century. This course has been developed for marketing professionals, business owners and managers. It is designed... Learn about: Business Owners, Lead generating, IT Law...

...how to decide which customers will receive which communications at what time Use a case study scenario to practice the skills and apply the learning... Learn about: Customers’ behaviours, Profitable customers, Digital Channels...

...to contribute ideas on new product development, brand identity and/or business expansion. Learning outcomes Understand the meaning of insight and develop... Learn about: Marketing Analysis, Marketing Management, Marketing Tools...

...differential advantage. Managing the stage-gate process for new products. Developing a business-case. Manage product portfolios through the life cycle... Learn about: Marketing plan, Product Management, Sales Training...

...project management training, seeking the tools and skills needed to manage their team through to a successful project completion. Learning outcomes Be a project leader... Learn about: Team Training, Project Scope, Life Cycle...

...using appropriate metrics to assess both the efficiency and effectiveness of both strategies and tactics. This workshop has been designed for people... Learn about: Social Media, Marketing Investment, Marketing Dashboard...

...Work effectively on joint marketing activities and initiatives. Review and optimise alliance marketing relationships. Discovering and exploring the fundamentals... Learn about: Marketing plan, Marketing Audit, Marketing Techniques...

...It is essential for any organisation involved in the selection and management of channel partners to know how to build and manage effective working relationships... Learn about: Supply Chain, Channel partners, Supply Chain Management...

...The psychology of the six powers of influence that make people buy. Effective questioning and listening skills. Presentation skills. Negotiating and closing skills... Learn about: Closing Skills, Sales Training, Selling Products...

...whether public or private sectors - will benefit from this programme. Delegates need to be experienced managers, from a marketing or non-marketing background... Learn about: Marketing plan, Aligning strategic, Marketing Planning...

...Marketers everywhere are seeking to raise the awareness of marketing as a vital strategic discipline within their enterprises. For this to happen... Learn about: Marketing Mix, Marketing Techniques, Marketing Processes...

...Identify and develop DMUs. Utilise internal resources in a virtual team environment. Understand the impact of key account management on internal communication... Learn about: Account relationship, Management role, Account management role...

...this challenging role. Learning outcomes Set meaningful objectives for individuals and the team as a whole. Use sales meetings to galvanise team enthusiasm and boost performance... Learn about: Forecast sales, Sales Management, Management level...

...and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups... Learn about: Brand planning process, Brand Strategy, Brand culture...