Training in Cookham

...the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout... Learn about: Marketing Tools, Email Marketing, Digital marketing strategy...

...the fundamental concepts of marketing and marketing communications, an introduction to digital marketing and marketing metrics. This workshop is ideal... Learn about: Marketing Processes, Marketing Management, Digital Marketing...

...the course will show how to build effective plans and judge return on investment. Learning outcomes Digital marketing in perspective - challenges... Learn about: Marketing Strategy, Social Media, Channel techniques...

...It will require you to think laterally about what you actually offer your chosen market(s) in order to capitalise on sales and marketing opportunities... Learn about: Customer and market, Customer Service, Customer engagement...

...Planning, building and applying the brand to meet both existing and emerging customer needs and wants is an essential marketing skill in today’s competitive... Learn about: Marketing Strategy, Anatomy of brands, Brand Architecture...

...Product managers are responsible for end to end management of their products from short term profitability to long term sustainability. To achieve... Learn about: Sharp analysis, Product plans, Product portfolio...

...not land you in ‘hot water’. Key marketing skills we will build: Contract law. Intellectual property including copyright. Trademarks and ‘passing-off’... Learn about: Marketing Campaigns, Business Owners, Marketing Communications...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: Draft plan, Digital Environment, Profitable customers...

...to contribute ideas on new product development, brand identity and/or business expansion. Learning outcomes Understand the meaning of insight and develop... Learn about: Marketing Tools, Marketing Management, Marketing Segmentation...

...R&D, marketing communications and other departments. So they have to think strategically and have a credible plan. This programme gives product managers the tools... Learn about: Marketing Communications, B2B product, Product Management...

...Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue. Understand... Learn about: Team Training, Project Scope, Life Cycle...

...effort and assess both effectiveness and ROI. Ensure that marketing is seen as accountable and adding value, if not pivotal to helping the organisation achieve its objectives... Learn about: Marketing budget, Marketing Metrics, Social Media...

...Marketing, product, channel, strategy managers and planners and those who are responsible for their organisation’s strategic alliances and partnerships... Learn about: Marketing Campaigns, Marketing Techniques, Marketing plan...

...It is essential for any organisation involved in the selection and management of channel partners to know how to build and manage effective working relationships... Learn about: Supply Chain, Supply Chain Management, Channel partners...

...this course will send you back to the workplace with a complete plan. If you have sales experience already you will benefit from the disciplined approach... Learn about: Sales Techniques, Presentation Skills, Sales Training...

...The strategic marketing planning process. Aligning strategic, operational and tactical level plans. The challenges of segmentation in both B2B and B2C organisations... Learn about: Brand Strategy, Marketing Planning, Aligning strategic...

...and managers from other disciplines, will gain a thorough appreciation of the strategic marketing process. Formal marketing qualifications are not a prerequisite... Learn about: Marketing Techniques, Marketing Strategy, Marketing Audit...

...in an account management role. The course is also valuable for managers and directors intending to implement a key account management strategy within their organisation... Learn about: Account relationship, Account plan, Analysis Tools...

...those about to move into a sales management role, salespeople with some sales management responsibility and for all those who want to understand more about... Learn about: Management level, Forecast sales, Management pitfalls...

...As Britain prepares to exit the EU, how your brand is perceived within the UK and internationally is more important than ever. This branding masterclass... Learn about: Brand Strategy, Brand Management, Brand Architecture...