Training in Cookham

...E-mail marketing including deliverability. Site content and copy. Digital marketing strategy and planning... Learn about: Digital Media, Marketing Strategy, Digital marketing strategy...

...How to exploit digital marketing tools and techniques to improve your customer value proposition and overall competitiveness. How to use marketing metrics... Learn about: Marketing Strategy, Marketing Planning, Marketing Management...

...the course will show how to build effective plans and judge return on investment. Learning outcomes Digital marketing in perspective - challenges... Learn about: Situational analysis, Digital Marketing, Marketing Strategy...

...(or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer... Learn about: Customer Service, Customer and market, Customer propositions...

...develop their skills in brand management. Brand managers and assistant brand managers in consumer goods markets and managers with responsibility for product... Learn about: Brand Architecture, Marketing Planning, Construct powerful...

...the role but need formal training in the strategic and tactical tools as well as those who are preparing for such a role. Many companies use this course... Learn about: Product portfolio, Market plan, Marketing Strategy...

...Designed as a ‘marketing course’, not a ‘legal course’, we bring the subject to life building your knowledge and technical skills of the laws and regulations... Learn about: Lead generating, IT Law, Marketing Communications...

...how to decide which customers will receive which communications at what time Use a case study scenario to practice the skills and apply the learning... Learn about: CRM programme, Digital Channels, Draft plan...

...Use the customer database to develop insight. Analyse qualitative and quantitative research. Use market information as part of the planning process... Learn about: Marketing Strategy, Marketing Processes, Marketing Communications...

...Define price and avoid price-competition. Brief marketing communications. Measure and control a plan. Win support of the sales teams... Learn about: Sales Training, Product Management, Marketing plan...

...project teams attract This course focuses on helping project managers to manage the detail whilst also achieving the bigger picture, with a process... Learn about: Team Training, Project Managers, Life Cycle...

...effort and assess both effectiveness and ROI. Ensure that marketing is seen as accountable and adding value, if not pivotal to helping the organisation achieve its objectives... Learn about: Market activities, Marketing Plans, Marketing Metrics...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing Mix, Marketing Campaigns, Marketing Processes...

...Recognise the benefits of adopting a sales and marketing process to channel partners. Handle joint selling and marketing approaches. Understand the differing... Learn about: Supply Chain Management, Channel development, Channel partners...

...products, services or capital goods. Starting by identifying customer needs, this course shows sales people how to present their offer in terms of... Learn about: Presentation Skills, Selling Products, Sales Techniques...

...involved with their business planning and strategy development and/or who have authority to develop and implement marketing plans and strategy... Learn about: Planning Process, Brand Strategy, Aligning strategic...

...and managers from other disciplines, will gain a thorough appreciation of the strategic marketing process. Formal marketing qualifications are not a prerequisite... Learn about: Marketing Campaigns, Marketing Processes, Marketing Strategy...

...This two module programme will equip account managers with the skills and tools to develop and implement detailed dynamic account strategies and plans for their key accounts... Learn about: Account plan, Management role, Key accounts...

...Manage underperformance. Keep top performers motivated. Build and develop the skills of the team. Recruit the right people for the team. Accurately forecast sales... Learn about: Management pitfalls, Management level, Forecast sales...

...We'll consider the importance of determining the personality and character of the brand and how it influences the customer experience through employees and external audiences... Learn about: Branding skill, Brand value, Brand creation...