Training in Cookham

...This course is for anyone who wants to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout... Learn about: Strategy and Planning, Digital marketing strategy, Email Marketing...

...This intensive course offers an innovative way for you to acquire the core skills you need as a marketer. It combines five essential courses which cover... Learn about: Marketing Planning, Marketing Segmentation, Marketing Processes...

...Digital marketing strategy - situational analysis, objectives and KPIs, strategy models and implementation. Who should attend? Attendees should have... Learn about: Digital Marketing, Channel techniques, Marketing Strategy...

...It is likely that you will work as part of a dedicated or virtual team responsible for planning, business case development or implementation. Learning... Learn about: Customer and market, Customer Experience, Customer Manager...

...Components of an effective brand plan document. Alignment of brand and customer strategies through a well planned marketing mix. Use measurements... Learn about: Marketing Planning, Marketing Strategy, Construct powerful...

...as qualifying training for all their product managers to ensure that best practice is applied consistently. Learning outcomes Use razor sharp analysis... Learn about: Marketing Strategy, Sharp analysis, Market plan...

...not land you in ‘hot water’. Key marketing skills we will build: Contract law. Intellectual property including copyright. Trademarks and ‘passing-off’... Learn about: Marketing Communications, Lead generating, Business Owners...

...propositions for each segment Understand how each of the core digital channels (search, social media, mobile, display adverts, email) are developing... Learn about: CRM programme, Digital Environment, Draft plan...

...A fresh and detailed understanding and interpretation of customer and market data will provide the support needed to develop business strategy... Learn about: Marketing Planning, Marketing Processes, Marketing Strategy...

...It is particularly beneficial to those who are required to make their organisation more market-focused, and is both strategic and tactical. Learning outcomes... Learn about: B2B product, Marketing plan, Product Management...

...project management training, seeking the tools and skills needed to manage their team through to a successful project completion. Learning outcomes Be a project leader... Learn about: Project leader, Life Cycle, Project Managers...

...understand the critical importance of measuring and evaluating their marketing activities and expenditure, and are ready to invest some time and brainpower... Learn about: Marketing Dashboard, Market activities, Marketing budget...

...Creating formal and informal sales/marketing structures for governing your alliances. Recognising the competencies of alliance-savvy organisations... Learn about: Strategies and Plans, Marketing Mix, Marketing Strategy...

...and emerging types of channel. Use developments in supply chain management for mutual benefit. Determine selection criteria for channel partners using templates... Learn about: Channel development, Supply Chain, Supply Chain Management...

...this course will send you back to the workplace with a complete plan. If you have sales experience already you will benefit from the disciplined approach... Learn about: Sales Training, Presentation Skills, Selling Products...

...practitioners responsible for operational marketing plans and their return on investment. Learning outcomes Marketing’s role in organisations today... Learn about: Marketing plan, Aligning strategic, Planning Process...

...It will also be valuable for existing marketing managers who want to refresh their knowledge of tools and frameworks in a practical way. Sales people... Learn about: Marketing Mix, Marketing plan, Marketing Audit...

...and customer records. Develop a strategic plan for a customer - and get feedback... Learn about: Account management role, Analysis Tools, Account plan...

...those about to move into a sales management role, salespeople with some sales management responsibility and for all those who want to understand more about... Learn about: Boost performance, Sales Management, Team Training...

...Brand strategy. Brand culture. Part three: Brand implementation Brand design. Brand identity. Brand experience. Part four: Brand sustainability Employer Branding... Learn about: Brand creation, Brand planning process, Brand Management...