Training in Cookham

...the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout... Learn about: Google AdWords, Marketing Strategy, Digital Marketing...

...techniques and approaches used in professional marcoms. Principles of great copywriting – learn how to write outstanding and brand-building copy... Learn about: Marketing Tools, Marketing Analysis, Digital Marketing...

...trends and changes. Advanced channel techniques - SEO, social media, e-mail, display. In-depth analytics - analysis, funnels, reporting and... Learn about: Channel techniques, Social Media, Situational analysis...

...(or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer... Learn about: Customer Retention, Customer Care, Customer engagement...

...demonstrate success and health of your brand and support the business... Learn about: Construct powerful, Marketing Strategy, Marketing Analysis...

...the role but need formal training in the strategic and tactical tools as well as those who are preparing for such a role. Many companies use this course... Learn about: Marketing Strategy, Product Management, Product plans...

...not land you in ‘hot water’. Key marketing skills we will build: Contract law. Intellectual property including copyright. Trademarks and ‘passing-off’... Learn about: IT Law, Lead generating, Marketing Campaigns...

...Learn how to use digital channels to cost effectively acquire and retain profitable customers. Learn how to understand more about your customers’ behaviours... Learn about: Draft plan, Customers’ behaviours, Profitable customers...

...Customer insight is essential for successful NPD, market positioning, market development and competitive strategy. By understanding the type of information needed... Learn about: Marketing Planning, Marketing Segmentation, Marketing Tools...

...Learning outcomes Construct a B2B product marketing plan. Align the plan with company strategy. Establish product market priorities. Define positioning strategy... Learn about: Product Management, Marketing Communications, Marketing plan...

...balancing your commitment to the team and the project. Define project scope, managing changes and risk. Plan a project, prioritise and deliver a plan of action... Learn about: Life Cycle, Project Scope, Project Managers...

...effort and assess both effectiveness and ROI. Ensure that marketing is seen as accountable and adding value, if not pivotal to helping the organisation achieve its objectives... Learn about: Marketing Dashboard, Marketing Metrics, Marketing budget...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing Strategies, Marketing Mix, Marketing Techniques...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Channel development, Supply Chain Management, Channel partners...

...this course will send you back to the workplace with a complete plan. If you have sales experience already you will benefit from the disciplined approach... Learn about: Selling Products, Sales Training, Sales Techniques...

...The strategic marketing planning process. Aligning strategic, operational and tactical level plans. The challenges of segmentation in both B2B and B2C organisations... Learn about: Brand promise, Marketing Planning, Brand Strategy...

...the immersion necessary to embed this process in an inspiring and practical way. Marketers who are moving into roles which are increasingly strategic... Learn about: Marketing Campaigns, Marketing Techniques, Marketing Audit...

...Learning outcomes Recognise which customers are key accounts. Understand the scope of the key account management role. Recognise the stages of a key account relationship... Learn about: Account plan, Account relationship, Management role...

...this challenging role. Learning outcomes Set meaningful objectives for individuals and the team as a whole. Use sales meetings to galvanise team enthusiasm and boost performance... Learn about: Boost performance, Sales Training, Management level...

...and is appropriate for marketing executives, marketing managers, marketing directors, business owners, graphic designers and design managers from start-ups... Learn about: Brand Architecture, Branding skill, Brand culture...