Training in Cookham

...for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side... Learn about: Marketing Tools, Email Marketing, Strategy and Planning...

...Learning outcomes What marketing is, what it does and how to use it to improve your organisation’s profits. Marketing communications – a solid grounding in the tools... Learn about: Marketing Management, Marketing Communications, Marketing Processes...

...the course will show how to build effective plans and judge return on investment. Learning outcomes Digital marketing in perspective - challenges... Learn about: Channel techniques, Marketing Strategy, Situational analysis...

...This will help you build demand generation, pipeline, revenues and profits for your company. This course is for practitioners or managers whose... Learn about: Customer Experience, Customer Retention, Customer Manager...

...or service based brands – including business markets will all benefit. Course content is appropriate to both consumer and business markets with appropriate... Learn about: Construct powerful, Brand Architecture, Marketing Strategy...

...to develop winning product plans. Create a positioning strategy. Write and deliver a go-to-market plan. Build a robust and sustainable product portfolio... Learn about: Product plans, Marketing Communications, Marketing Analysis...

...Advanced Must Know Law for Marketers is ALL about the practical application of the law as it affects marketers and sales professionals in the delivery of their marketing strategy... Learn about: Lead generating, Marketing Communications, Business Owners...

...If you want to find ways to use digital marketing in a more targeted and effective way, this course is for you. You’ll already understand the basics of marketing... Learn about: CRM programme, Digital Environment, Customers’ behaviours...

...Are you expected to take the findings of market research that has been conducted and translate them into meaningful action? This course will help you appreciate... Learn about: Marketing Management, Marketing Planning, Marketing Segmentation...

...Segment and profile customers. Identify decision-makers and become a preferred supplier. Construct the right marketing mix. Create sustainable and profitable... Learn about: Sales Training, Product Management, Marketing Communications...

...Understand the difference between a problem and a crisis and learn how to cope. Manage stakeholder expectations. Evaluate the success of a project... Learn about: Life Cycle, Project leader, Project Managers...

...and tactical marketing (mix) activities – including digital/social media metrics and analytics. Create a ‘Marketing Dashboard’ or ‘Scorecard’ to focus... Learn about: Marketing Metrics, Social Media, Marketing Dashboard...

...of successful alliances marketing. Understanding the alliance marketing life cycle. Identifying, establishing and managing partnerships. Creating formal... Learn about: Marketing Strategy, Partnerships marketing, Marketing Tools...

...Agree and assess the performance criteria for channel partners. Setting ground rules and disciplines for your channel partner relationships... Learn about: Supply Chain Management, Channel partners, Channel development...

...The psychology of the six powers of influence that make people buy. Effective questioning and listening skills. Presentation skills. Negotiating and closing skills... Learn about: Listening Skills, Presentation Skills, Sales Training...

...Marketers with strategic responsibility and those developing into senior organisational roles will find this programme valuable as will those marketing... Learn about: Brand Strategy, Planning Process, Market orientation...

...and managers from other disciplines, will gain a thorough appreciation of the strategic marketing process. Formal marketing qualifications are not a prerequisite... Learn about: Marketing plan, Marketing Mix, Marketing Techniques...

...and customer records. Develop a strategic plan for a customer - and get feedback... Learn about: Account relationship, Key Account Management, Account management role...

...you to drive high levels of success as a 21st century sales manager. This course is for established sales managers who wish to improve their performance... Learn about: Boost performance, Management pitfalls, Sales Management...

...Brand standards. Brand protection. Brand delivery... Learn about: Brand planning process, Brand Management, Brand creation...