Training in Cookham

...either as a digital marketing specialist or a marketer. Learning outcomes Create and/or improve a programme for measuring and improving digital media effectiveness... Learn about: Email Marketing, Google AdWords, Digital marketing strategy...

...techniques and approaches used in professional marcoms. Principles of great copywriting – learn how to write outstanding and brand-building copy... Learn about: Marketing Analysis, Marketing Communications, Marketing Segmentation...

...the course will show how to build effective plans and judge return on investment. Learning outcomes Digital marketing in perspective - challenges... Learn about: Digital Marketing, Situational analysis, Social Media...

...(or a part of it) will involve the research, development and delivery of customer value propositions - defining and developing offerings to a market/segment/audience/customer... Learn about: Customer propositions, Customer Retention, Customer engagement...

...or service based brands – including business markets will all benefit. Course content is appropriate to both consumer and business markets with appropriate... Learn about: Anatomy of brands, Brand Architecture, Marketing Planning...

...Understand and use financial metrics. Build intangible value into your products... Learn about: Sharp analysis, Marketing Analysis, Marketing Communications...

...It is designed for delegates with the responsibility to commission, design and/or manage their organisation’s marketing strategy and budgets. Learning outcomes How to commission... Learn about: Business Owners, Lead generating, Marketing Campaigns...

...If you want to find ways to use digital marketing in a more targeted and effective way, this course is for you. You’ll already understand the basics of marketing... Learn about: Draft plan, Customers’ behaviours, Digital Environment...

...Are you expected to take the findings of market research that has been conducted and translate them into meaningful action? This course will help you appreciate... Learn about: Marketing Processes, Marketing Segmentation, Marketing Management...

...principles and confidence to succeed in their role. The programme is specifically for business to business product managers from a technical or sales background... Learn about: Marketing Communications, Sales Training, Product Management...

...Set up rigorous devices for controlling the project life cycle, leaving maximum freedom for the creative marketing process to continue. Understand... Learn about: Project leader, Life Cycle, Team Training...

...Develop marketing plans with the emphasis on implementation, evaluation and feedback. Measure the efficiency and effectiveness of strategic (customer)... Learn about: Marketing Dashboard, Marketing Plans, Marketing budget...

...Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth... Learn about: Marketing Mix, Marketing plan, Marketing Techniques...

...Motivational programmes and techniques for channel partners and their staff. Develop and agree clear account plans for partners. Evaluation using reporting and feedback standards... Learn about: Channel partners, Channel development, Supply Chain...

...Who should attend? If you are a new or inexperienced sales person who wishes to become more successful by gaining a structured approach to the sales process... Learn about: Presentation Skills, Closing Skills, Listening Skills...

...Today’s changing business environment drives the continual search for competitive advantage, and this workshop is designed to provide delegates with the knowledge... Learn about: Marketing Planning, Brand Strategy, Market orientation...

...Strategy: Setting strategic marketing objectives, using the product/market matrix. Understanding existing and potential customers. Segmenting customers... Learn about: Marketing Tools, Marketing Campaigns, Brand analysis...

...on achieving the organisation’s business objectives. Participants should have three years sales experience, six months of which should ideally have been... Learn about: Account plan, Management role, Key Account Management...

...(all about quality). Prioritise day-to-day sales management activities in order to maximise achievement of sales through others... Learn about: Sales Management, Team Training, Boost performance...

...to established enterprises. Learning outcomes Part one: Brand importance What is a brand? Why do I need a brand? Brand value. Part two: Brand creation Brand focus... Learn about: Brand creation, Brand Architecture, Brand value...