Improve your PR writing skills

Henshall Centre

Course

In London

£ 425 + VAT

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Description

  • Type

    Workshop

  • Location

    London

  • Class hours

    7h

  • Duration

    1 Day

The basics

PR writing involves balancing editorial, marketing and creative writing in order to tell engaging stories to relevant audiences. You have to deliver messages quickly and as clearly as possible to journalists, the public or both. This one day workshop will teach you a process that makes it easy to structure and write effective copy regularly.

Learn about written PR formats and methodology through a mixture of theory, case studies and practical exercises. Supervised exercises and feedback help delegates get to grips with different writing styles and processes.

Important information

Documents

  • PR Writing Course

Facilities

Location

Start date

London
See map
Business Design Centre, 52 Upper Street, Islington, N1 0QH

Start date

On request

About this course

What to expect:

This is an intensive workshop, limited to eight people so everybody gets the right amount of attention. The tutor will make sure everybody gets the chance to discuss work they will do after the course, rather than sticking to hypothetical situations.

The one day PR writing course involves group work, exercises, discussion and case studies so you can practice new skills with immediate feedback and guidance from a professional PR writer.

Who should attend:

PR professionals in the first two years of work
Marketing communications staff
People crossing over from marketing to PR
Digital and content marketers publishing copy

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Reviews

Subjects

  • Creative Writing
  • Editorial Writing
  • Marketing Writing
  • Effective Communication
  • PR formats
  • Press Release Writing
  • Leadership
  • Promotonial Writing
  • Branding
  • Voice
  • SEO
  • Search engine positioning
  • Plain English
  • Publishing Skills

Course programme

PR writing course content

Main formats covered

  • Pitches
  • Media alerts
  • Press releases
  • News stories
  • Commissioned/contributed articles
  • Blogs/social media posts
  • Quotations

Approaches to PR Writing

  • How to determine news value and pick good stories
  • How to plan and structure your writing
  • The news pyramid and inverted pyramid
  • Targeting audiences, journalists and publications
  • Thought leadership and promotional writing
  • Understanding brand messaging
  • Incorporating brand messages in editorial writing
  • Writing in an organisation’s voice and style
  • Picking up your clients’ style
  • Writing for the web and search engines

Good Writing and Editing

  • How stories should be constructed
  • Headlines and subheadings
  • Opening and closing
  • Writing in plain English
  • Brevity, clarity and consistency
  • PR writing tricks and tips
  • Things that annoy journalists and editors

See related categories

Improve your PR writing skills

£ 425 + VAT

The best Public Relations courses

See all

See all