Sharpen Your Pr Writing Skills

For those who have worked in PR for up to 18 months. Looking at the quality of your writing, whether news releases or features, for print or online, and how it can be improved to persudae journalists to use the release or case study, and to use more of it. - Knowing what journalists want, and how they want it
- Generating more than the obvious stories
- Breaking away from formulaic releases
- Writing sharper intros
- Tightening structure
- Changing your style to meet online needs
- Generating quotes that get used
- Improving the words you use, and how you use them
- Dealing with clients who think they know best
- Improving your case studies and features
- Writing usable headlines Highly experienced writers