Industrial Marketing
Short course
Online
Description
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Type
Short course
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Level
Advanced
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Methodology
Online
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Location
New delhi (India)
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Duration
3 Months
The main objective of the course is to make students understand the concept, meaning and importance of Industrial Marketing. It emphasises differences between industrial marketing and consumer marketing and points out the concept of demand for industrial goods and services in the market. Suitable for: This course will be enable students to understands the formulation of strategies and familiarise them with the characteristics of industrial making.
Facilities
Location
Start date
Start date
About this course
10+2 years
Reviews
Course programme
This subject covers:
- Industrial Marketing
- Nature of Industrial Marketing
- Understanding the Industrial Market
- Industrial Marketing Environment
- Industrial Buying and Buying Behaviour
- Industrial Market Segmentation, Targeting and Positioning
- Industrial Product Decisions
- Industrial Pricing
- Industrial Distribution Channels
- Industrial Marketing Communication
- International Industrial Marketing
- Managing the Personal Selling Function
- E-Business
Industrial Marketing