Innovation & Creativity

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

You will learn the basic principles of creative problems solving and the techniques and tools you need to be more creative in your everyday environment. You will also learn the basics of facilitating idea generation workshops, as well as concept development skills so you can effectively create compelling, research-ready concepts within your team.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme

Objective
You will learn the basic principles of creative problems solving and the techniques and tools you need to be more creative in your everyday environment. You will also learn the basics of facilitating idea generation workshops, as well as concept development skills so you can effectively create compelling, research-ready concepts within your team.

Learning outcomes
By the end of the course, delegates should know how to:
  • How to use physical and mental warm-ups in order to promote teambuilding and lateral thinking
  • Understand the basic principles of creativity and the cornerstones to creating and maintaining a creative environment
  • Techniques and tools to help you lead your team in idea generation
    • You'll learn divergence techniques to facilitate generating lots of ideas
    • You'll learn convergence techniques to help narrow down the ideas to the most compelling and relevant to your business issues
  • Basic concept crafting guidelines and techniques to help you turn ideas into consumer-ready concepts for qualitative or quantitative research

See related categories

Innovation & Creativity

£ 455 + VAT

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