Innovation Management and Entrepreneurship MSc/PG Dip/PG Cert

Course content

What will you study on the MSc Innovation Management and Entrepreneurship?

To begin with the course arms you with various theories and contemporary methods that give you the basis of knowledge in developing a business plan, applying financial management tools, valuing a venture, and measuring financial performance to start. Moving on you will explore issues of project management, business networks, product development, and international entrepreneurship and its contributions to the global economy. With this knowledge you’ll be able to develop social capital, create effective marketing strategies, and manage projects.

Finally your will bring together the knowledge and skills developed throughout the course and apply them to a project that involves starting and running your own business or undertaking entrepreneurial work in an organisation.

There are three different awards available for this course:

• PG Certificate route comprises two 30 credit modules
• PG Diploma route comprises two 30 credit modules and four 15 credit modules
• MSc route comprises two 30 credit modules, four 15 credit modules and a dissertation

You can find more information about this course in the programme specification. Optional modules are not offered on every course. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.

This module aims to introduce students to the processes required to start a new venture successfully. Students will be shown how the funding and markets are linked to entrepreneurial activities and will acquire the key skills required for venture development.

The aim of this module is to provide an advanced understanding of the main theoretical frameworks, analytical tools, and successful business models for managing innovation in high dynamic environments. The module draws extensively on a range of case studies to illustrate central issues in industry dynamics of technological innovation, and to identify successful management practices in formulating and implementing technological innovation strategy.

The module aims to provide students with an awareness and understanding of various theories, knowledge, and financial tools an entrepreneur needs including business plan, financial management tools, financing a new venture, valuing ventures, process of going public, capital budgeting and measuring financial performance to start, build, and harvest a successful venture.

This module develops advanced understanding of and professional skills in evaluating and assessing relationships and their impact on entrepreneurs in a variety of settings. Students will learn the significance of building business relationships, both outside of their business and internally with staff, and the significance of these relationships at the different growth stages of their business. They will also learn about their strategic options when building business relationships, and the importance of being customer-focused in the electronic age. Students will learn to contextualise the importance of social capital and build practical skills in developing social capital; identify, evaluate and analyse stakeholder interests, and explore how to break into an industry. This covers a variety of channels, from social networking and customer relationships over the internet, to interpersonal and social skills, and joining and forming strategic business networks.

This module aims to develop students understanding of the key principles of product and service development and innovation management, and enhances their ability to put into practice these concepts. The module provides students with a core understanding of how product and service development contributes to the success of a firm and enables students to critically evaluate what is required to develop and deliver successful marketing strategies for innovative new products and services.

This module provides students with a means of developing further the skills and knowledge gained on the MSc Innovation Management and Entrepreneurship, by application to a specific organisational issue or problem. It enables students to demonstrate proficiency in the design of a business enhancement project, application of appropriate methods of investigation, management of the change process, and maintenance of vision in the face of the vicissitudes of business realities.

This module will enable students to learn how entrepreneurs can develop insights into consumer needs and transform them to create opportunities and markets. It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The module’s aims are to help students to appreciate how entrepreneurial marketing may be applied by any individual in any private or public sector organisation by focusing on the concept of entrepreneurial marketing, across all aspects of the marketing process. Students will be able to appreciate the potential of e-marketing and viral marketing, and plan marketing strategies with restricted funding for new ventures. It will aid students to recognise the role of networking and various methods of selling. Students will also be able to perceive and realise the ethical considerations crucial in entrepreneurial marketing.

The aim of this module is to develop students' knowledge and skills for understanding the complexity of the new digital landscape. The module provides a critical context in which to analyse the current digital developments. In particular, the module will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.

This module focuses specifically on the development of the competences needed to develop sustainable enterprises. The module aims to provide the knowledge and understanding of eco and social venture development at the Masters level necessary to enable students to make a strong contribution to society, economy and the environment. Students will be enabled through a competency based approach that links real-world orientation, through inter and transdisciplinary assignments, academic-business cooperation, personal development and coaching, to the development of sustainability-driven enterprises.

You can find more information about this course in the programme specification. Optional modules are not offered on every course. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.