INNOVATION MASTERCLASSES

Future London Academy

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Description

  • Type

    Course

  • Methodology

    Online

  • Start date

    Different dates available

Boost your knowledge about innovation process and strategy by learning from the top people in the industry. Get Inspired by innovation and service design experts as they discuss hot topics and share their unique approaches.

Whether you are at the beginning of your digital transformation journey or right in the middle of it, these series will give you new ideas and perspectives on the process, leadership, industry and trends.

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

You will learn:
- What methodologies and processes companies use to create new products and services
- What is Design Thinking and how you can use it to solve different challenges
- How to do research in different countries and understand the cultural context
- How to measure the impact of design
- How to sell your ideas internally
- Tools and frameworks for digital transformation and how to get the most out of AI
- What is Behavioural Design and how it can help you change user habits
- How to use trends and forces to plan and prepare for the future

Introduction to innovation masterclass series specially created for designers and business leaders who are constantly looking for new approaches, tools and fresh case studies.

Who attends this programme:
- CEOs, CIOs and business owners
- heads of design and innovation departments
- product managers and team leaders
- service and experience designers
- UX researchers
- innovators and trendsetters

Get behind-the-scenes access to design thinking methodologies from the top design agencies

Meet other innovation managers and service designers from around the world.

Get the latest case studies, tools and frameworks to use in your work

A: We recommend completing this course over 1 week, you will need around 1 hour per day to watch all lessons of each masterclass

A: 6 months

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Subjects

  • Leadership
  • Innovation
  • Industry
  • Design
  • Business Studies
  • Business Plan
  • Marketing Strategy
  • Strategic Planning
  • Data Management
  • Data analysis

Course programme

CHAPTER 0 - INNOVATION PROCESS AND FRAMEWORKS

Ekaterina Solomeina

Co-founder of Future London Academy

60-minute masterclass

- From Design Council's Double Diamond to Stanford's 5 step process

- Discover: most useful tools and typical pitfalls

- Define: how to decide which problem to solve

- Develop: what makes creativity flourish

- Deliver: how to move the needle

- Scaling innovation in the organization

CHAPTER 1 - INTO: CULTURAL CONTEXT IN RESEARCH

Joanna Brassett

Founding Director of intO

45-minute masterclass

- About research at IntO

- What is cultural context in research

- In-detail + In-context. Lego case study

- Inside + Outside. Maxi Cosy case study

- Remote + On the ground. Skyscanner case stud

- Collaborate + Cross-pollinate. Uber case study

- Cultural approach review

CHAPTER 2 - FUTURICE: USING DATA STRATEGICALLY

Tom Castle

Head of UK Advisory at Futurice

60-minute masterclass

- How Futurice uses data

- The power of AI

- Strategic Analysis framework – how to get value out of A

- Resource-based view and strategic assets framework

- Data Asset Mapping

- Realising value of AI and quantifying the impact

- Building an AI-powered organisation

CHAPTER 3 - SPECIAL PROJECTS: DESIGNING WITH MAGIC

Clara Gaggero Westaway

Creative Director at Special Projects

40-minute masterclass

- Empathic Design Method as a way to stay open-minded about potential solutions

- Working with extreme users to find inspiration

- How to breach a learning gap without redesigning the whole product

- Designing and communicating radical solutions to clients

CHAPTER 4 - KUUDES: BEHAVIOURAL DESIGN

Harri Nieminen

Service Design Director at Kuudes

30-minute masterclass

- Intro into Service Design at Kuudes

- Fogg Behaviour Model

- Applying model to a real problem

- Trying it out

CHAPTER 5 - LLOYDS: LEADERSHIP

Dan Makoski

Chief Design Officer at Lloyds Banking Group

30-minute masterclass

- What is Prosperous Design

- How to tell a complex story to get everyone aligned

- How to design products that will create better financial habits

- How to lead teams and build creative confidence

BONUS - FJORD: THINKING ABOUT THE FUTURES

Matias Ferrero

Senior Service Designer at Fjord

30-minute masterclass

- Who am I and why thinking about the future?

- Concerns - What do you want to focus on?

- Looking ahead - How far ahead?

- Trends and forces - What's now?

- Visioning scenarios - What's next?

- Backcasting and roadmapping - How?

- Axes of Uncertainty - What first?

See related categories

INNOVATION MASTERCLASSES

£ 399 VAT inc.

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See all

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