Integrated Marketing Communications

London Business Training & Consulting

Course

In Hammersmith

£ 530 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Public relations and communications directors, managers, practitioners and staff.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Marketing
  • Marketing Communications
  • Communications
  • Communications toolbox
  • Toolbox
  • Segmentation
  • Targeting
  • STP
  • Branding
  • Integrated Marketing

Course programme

Integrated Marketing Communications
  • The marketing communications toolbox
  • Segmentation, targeting and positioning (STP)
  • Branding and integrated marketing communications
  • Planning for integration of the marketing communications mix
Learning outcomes

Upon completion of this course, you will be able to understand:

  • Integrated marketing communications issues.
  • The importance of integrated marketing communications to organisations and their publics.
  • Key principles and methods used to integrate marketing communications activities.
  • How to apply key principles of integrated marketing communications to real-life scenarios.

See related categories

Integrated Marketing Communications

£ 530 VAT inc.

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