Intergenerational Wellness: Engaging the Most Diverse Workforce in History

Overview:
There are more Millennials in the workforce than any other generational cohort. For the first time in history there are four, very distinct, generations working side by side.

The way in which these different generations respond to technology, education, communication, and their own health varies drastically. Expecting all generations to respond equally to wellness programs is outdated thinking.

This engaging presentation will highlight the defining characteristics of each generation, share the latest research and case studies, while sending you home with concrete strategies to engage a multi-generational population in your wellness program.

Why should you Attend: This presentation is incredibly useful for anyone responsible for the health and wellbeing of a population or involved in Human Resources or Benefits.

Managing today's workforce is complex and the way in which you communicate to your population needs to meet the needs of the various generations. In this presentation you will learn how to communicate effectively with members of all generations!

Areas Covered in the Session:

• Why this topic is relevant now, and in the future
  • Generational diversity
  • Other forms of diversityM
• Description of each Generation
  • Traditionalists
  • Baby Boomers
  • Generation X
  • Generation Y
  • Generation Z
• Making the case for diversity as a cause for
  re-thinking communication
  • Differences among the generations
• Research
  • Childhood Obesity Study (Vanderbilt University Medical Center)
  • Tobacco Quit Rates (Kaiser Foundation Health Plan)
  • Wellness Through The Ages (American Institute for Preventive Medicine)
• Wellness Program strategies for a multi-generational workforce
  • Culture
  • Motivation
  • Communication
• Effectively Utilizing Technology
  • Examples from social media
  • Web 2.0 concepts
  • Technology as a way to reach more people
• Tying it all together
  • Offering programs suitable for diverse populations and needs
  • Taking advantage of the information we have
  • Making programs more sophisticated
  • What might the future look like?
• Q & A

Who Will Benefit:

• Human Resources
• Benefits
• Wellness

Instructor:Brett Powell has been involved in the Wellness field for over a decade. Most of that time has been dedicated to designing and implementing health promotion programs for companies and communities. He presently is a Vice President at the American Institute for Preventive Medicine, a URAC Accredited Wellness company located in Farmington Hills, Michigan.