International Hospitality and Events Management MSc/PGCert/PGDip

Course content

What will you study on MSc/PGCert/PGDip International Hospitality and Events Management?

Over the course of this programme, you will focus on the international context and global trends in hospitality, events and tourism, and study a range of specialist modules to demonstrate the range of the industry and the key issues and skills required. Your dissertation will provide you with the skills to find, handle and interpret data and to be able to write and discuss it.

What will you gain?

As well as an in-depth knowledge of the subject, you will also gain the ability to think critical and conceptually to help organisations reach their goals. You will be able to understand issues from different points of view in order to be able to communicate from the perspectives of different stakeholders. You will also develop your problem solving skills and have an understanding of how to influence policy within both private and public sectors.

Modules

There are three different awards available for this course;

• PG Certificate route comprises two compulsory 30 credit modules, International Tourism in the 21st century and Managing Contemporary Hospitality
• PG Diploma route comprises two 30 credit modules and four 15 credit modules as listed below but does not include the 60 credit Research methods and dissertation
• MSc route comprises two 30 credit modules, four 15 credit modules and a dissertation as listed below.

Managing Contemporary Hospitality (30 credits) - Compulsory

This module deals with the post-recession implications for the international hospitality environment of deregulation and competition, the introduction of new technologies and the rise of the new tourist destinations. In particular there will be a focus on the implications of more intense competition on customer service, sustainability and CSR.

This is a module aimed at developing your critical understanding of the events management field and to equip you with the skills to assess the impact of events and analyse the role of festivals and events in revitalising destinations.

In this module, you will gain first-hand experience of what it is to work in the industry. You will be normally engaged on one or more practical projects agreed between the University and the organisation that draws upon your skills.

This module will assist you in developing an understanding of the research process and the tools necessary to complete research. You will then begin writing an original dissertation in which you will collect your own information in order to throw light on particular issues in the sector that interests you. This provides you with essential management skills for handing information, innovation and policy development.

This module aims to develop your understanding of the complexity of the new digital landscape and developments in digital technology. You will focus on such things as e-marketing models, social media, e-tailing and digital marketing strategies.

This module is aimed at those who wish to set up a small firm or who might be involved in promoting entrepreneurship in a particular locality.

This module will equip you with the knowledge and skills to apply to appropriate destination management and marketing solutions.

This module critically assesses tourism’s contribution to the economic development of relatively poor countries and develops your understanding of the processes in such countries so you will be able to identify how to positively drive change in those areas. This will be relevant to those interested in working in developing countries.

You can find more information about this course in the programme specification. Optional modules are not offered on every course. If we have insufficient numbers of students interested in an optional module, or there are staffing changes which affect the teaching, it may not be offered. If an optional module will not run, we will advise you after the module selection period when numbers are confirmed, or at the earliest time that the programme team make the decision not to run the module, and help you choose an alternative module.