International Research

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

This course enables you to: further your understanding of current developments and best practice in international research gain a greater understanding of where cultures meet and divide in order better to understand what makes people tick and how this impinges on best practice in international research. Suitable for: The course will be equally useful for agency (market research or advertising) and clientside researchers, and for those involved in qualitative and/or quantitative work. It is for delegates with some experience of international research who can share their own experience and benefit from that of others in different business areas, cultures or countries.

Facilities

Location

Start date

London
See map
15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme


Current developments, best practice and new thinking for best results

Objective
This course enables you to:
  • further your understanding of current developments and best practice in international research
  • gain a greater understanding of where cultures meet and divide in order better to understand what makes people tick and how this impinges on best practice in international research.

Learning outcomes
By the end of the course, delegates should have an understanding of:
  • the practical issues involved in undertaking international research including:
    • sourcing research
    • local versus central co-ordination
    • methodological and technical issues
    • client issues in international research
  • key multicultural issues in international research, including language barriers and cultural influences
  • current trends and new thinking in international research

Who will benefit?
The course will be equally useful for agency (market research or advertising) and clientside researchers, and for those involved in qualitative and/or quantitative work. It is for delegates with some experience of international research who can share their own experience and benefit from that of others in different business areas, cultures or countries.

See related categories

International Research

£ 455 + VAT

The best Market Analysis courses

See all

See all