Introduction to B2B Digital Marketing

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Every B2B marketer needs to understand how to exploit digital marketing assets, technologies, channels, tools and techniques in order to effectively communicate their customer value proposition and support the business.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

Designed for marketing executives, those who want to get a better understanding of B2B digital marketing techniques and understand how to apply them.

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Subjects

  • B2b
  • Marketing
  • Digital Marketing
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management
  • Marketing Planning
  • Marketing Communications

Course programme

Learning outcomes
  • Understand the new marketing mix and how to apply it
  • Understand the new buyer landscape and changes in buying behaviour
  • Learn about key B2B digital marketing techniques
  • Learn about B2B digital marketing channels and how to select and apply them
  • Learn about content marketing and what makes great content marketing
  • Learn about social media marketing and how it helps B2B marketing
  • Discover how to develop digital marketing plans
  • Learn how to budget for digital marketing
  • Learn about key metrics to use for digital and digital channels and how to use metrics to improve engagement with business leaders

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Introduction to B2B Digital Marketing

£ 595 + VAT

The best Internet Marketing courses

See all

See all