Introduction to Behavioural Economics

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

All business depends on selling or marketing to human beings. Anything that helps us better understand how and why people buy things must improve our chances of commercial success. Behavioural economics offers a more scientifically robust and accessible model for understanding the basis of behaviour change in a fundamentally different way and how to implement against it.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This course will touch all aspects of business, so all those who work in marketing, sales, creative, innovation, research and insight and communications development to culture/change management and HR. In short, it is essential for anyone whose role involves exploring or affecting decision–making, both B2C and B2B.

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Subjects

  • Economics
  • Marketing
  • Marketing Tools
  • Marketing Strategy
  • Marketing Processes
  • Marketing Analysis
  • Marketing Planning
  • Marketing Communications
  • Marketing Segmentation
  • Economics Science

Course programme

Learning outcomes
  • Replace the old faulty, if seductive, model of the rational consumer, with one that is more in line with cutting–edge thinking about the emotional and social triggers that underlie behavioural change
  • This will affect how you make decisions within company culture, across all elements of marketing such as pricing, positioning, creativity, communications and innovation
  • In its place, concepts such as choice architecture, heuristics, anchoring, priming and other such cognitive biases will be clearly explained and collaboratively applied
  • Specifically, what does it mean for research, insight and communications?

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Introduction to Behavioural Economics

£ 595 + VAT

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