Introduction to Branding

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Building and managing successful brands is one of the key marketing value drivers today. The ability to develop brand vision and insight to engage your target market is at the heart of effective brand strategy together with excellence in designing an integrated marketing mix. Great brand plans contain these elements and communicate how brand equity will be built and protected.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

This workshop will be especially useful for marketers when they have to prepare a brand plan for the first time, or are reviewing the effectiveness of their current plans. It is also invaluable for senior managers having to evaluate the brand plans submitted to them by marketing specialists and for graphic designers and agency executives working with brand teams.

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Subjects

  • Market
  • Branding
  • Branding skill
  • Brand planning process
  • Brand Strategy
  • Brand
  • Marketing Strategy
  • Marketing Tools
  • Marketing Processes
  • Marketing Analysis
  • Marketing Management

Course programme

Learning outcomes
  • The principles of branding, brand benefits and components.
  • The overall brand planning process.
  • Market and brand situation analysis in order to identify consumer insight as the basis of future brand strategy.
  • How to generate ideas for brand strategy including the contents of the brand positioning statement illustrated with examples from a number of leading brands.
  • The structure and contents of a brand guideline document.
  • The role of marketing communications.
  • Planning and evaluating the performance of the brand.
  • Branding issues for your organisation and development of an action plan to address them.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Introduction to Branding

£ 595 + VAT

The best Creative Advertising courses

See all

See all