Introduction to Customer Experience
Training
In London
Description
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Type
Training
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Level
Intermediate
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Location
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Duration
1 Day
The defining feature of the internet era is a shift in power from companies to individuals. The customer journey is likely to start with finding out about a brand and end with telling other people about it. The customer experience today is a powerful means of differentiating one brand from another but many companies have been slow to recognise how fundamental the customer experience is to business success. Research regularly confirms that organizations able to skilfully manage the entire customer experience reap enormous rewards: enhanced customer satisfaction, reduced churn, increased revenue, and greater employee satisfaction
Facilities
Location
Start date
Start date
Start date
About this course
This course builds an understanding of the customer journey on the way to purchase and after.
Reviews
Subjects
- Customer Experience
- Management
- Mapping
- Customer journey
- Voice of Customer
- Voice of Employee
- Audit
- Tools
- Management level
- NPD
- Analysts
Course programme
- The importance of Customer Experience management
- Ways of mapping the customer journey
- Tools to monitor the Voice of Customer & Voice of Employee
- Organisation audit to identify areas for improvement
Marketing or Sales professionals at middle management level. The content will also benefit those working in customer service. Also relevant for those in NPD, product managers, business analysts and user experience professionals
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
Introduction to Customer Experience