Introduction to Marketing Communications

The Chartered Institute of Marketing

Training

In London and Birmingham

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

Following this one day, intensive workshop, you will be familiar with the range of communication tools and techniques available to professional marketers and have the ability to analyse the marcoms mix that best suits your own organisation. You will also learn how to manage and enhance the relationship that exists between marketers and external partners such as advertising and PR agencies.

Facilities

Location

Start date

Birmingham (West Midlands)
See map

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

People who are new to the world of marketing communications and are looking for a concise overview.
Those who have marcoms responsibilities as part of a wider role.

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Subjects

  • Marketing
  • Communications
  • Marketing Communications
  • Communication Training
  • Advertising
  • Analyse
  • Communications messages
  • Marketing Strategy
  • Marketing Analysis
  • Marketing Management

Course programme

Learning outcomes
  • Analyse the role of marketing communications within your organisation.
  • Uncover the needs of target audiences to aid communications messages.
  • Judge the effectiveness of campaign activity.
  • Work closely with professional suppliers such as advertising agencies.
  • Assess key marketing communication tools and techniques including advertising, direct mail, public relations and sales promotion, as well as personal selling.
  • Capitalise on the full potential of electronic media in a marketing communications context.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Introduction to Marketing Communications

£ 595 + VAT

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