Bristol Management Centre

Introduction to Marketing Strategy & Planning

Bristol Management Centre
In Bristol

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Important information

Typology Course
Level Beginner
Location Bristol
Duration 2 Days
  • Course
  • Beginner
  • Bristol
  • Duration:
    2 Days

The course takes delegates through the steps of marketing planning and provides practical insights into the key roles within a marketing department. It is a lively mix of theory and practice.
Suitable for: Managers and supervisors who require an overview of how organisations use marketing at both a strategic and operational level

Facilities (1)
Where and when
Starts Location
On request
Armada House, Telephone Avenue, BS1 4BQ, Avon, England
See map
Starts On request
Armada House, Telephone Avenue, BS1 4BQ, Avon, England
See map

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Teachers and trainers (1)

Robert Berry
Robert Berry
Marketing Lecturer

Robert Berry Robert Berry is a marketer with a successful career delivering and running Marketing departments across many sectors. He now concentrates on consultancy and delivering training in Marketing Strategy. He has had a major impact with many companies, raising their profile, helping them to provide more services and increase profits. He currently owns his own marketing and advertising company, (Manor Marketing) and has succeeded in exceptional marketing campaigns for: The National Trust, Bacardi, Norwich Union and several SMEs. He has experience in European and US market areas.

Course programme

Course Content
Definition and role of marketing
Analysis of the marketing environment
Market research - uses and techniques
Using the marketing mix in planning:
Product - management, development and lifecycles
Price - objectives and strategies
Place - the changing nature of distribution
Promotion - process and execution of communication
Managing the corporate brand
Segmentation, targeting and positioning

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