Bristol Management Centre

      Introduction to Marketing Strategy & Planning

      Bristol Management Centre
      In Bristol

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      Important information

      Typology Course
      Level Beginner
      Location Bristol
      Duration 2 Days
      • Course
      • Beginner
      • Bristol
      • Duration:
        2 Days

      The course takes delegates through the steps of marketing planning and provides practical insights into the key roles within a marketing department. It is a lively mix of theory and practice.
      Suitable for: Managers and supervisors who require an overview of how organisations use marketing at both a strategic and operational level

      Facilities (1)
      Where and when
      Starts Location
      On request
      Armada House, Telephone Avenue, BS1 4BQ, Avon, England
      See map
      Starts On request
      Armada House, Telephone Avenue, BS1 4BQ, Avon, England
      See map

      Questions & Answers

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      Teachers and trainers (1)

      Robert Berry
      Robert Berry
      Marketing Lecturer

      Robert Berry Robert Berry is a marketer with a successful career delivering and running Marketing departments across many sectors. He now concentrates on consultancy and delivering training in Marketing Strategy. He has had a major impact with many companies, raising their profile, helping them to provide more services and increase profits. He currently owns his own marketing and advertising company, (Manor Marketing) and has succeeded in exceptional marketing campaigns for: The National Trust, Bacardi, Norwich Union and several SMEs. He has experience in European and US market areas.

      Course programme

      Course Content
      Definition and role of marketing
      Analysis of the marketing environment
      Market research - uses and techniques
      Using the marketing mix in planning:
      Product - management, development and lifecycles
      Price - objectives and strategies
      Place - the changing nature of distribution
      Promotion - process and execution of communication
      Managing the corporate brand
      Segmentation, targeting and positioning

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