Introduction to Mobile Marketing Strategy

The Chartered Institute of Marketing

Training

In Maidenhead

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    Maidenhead

  • Duration

    1 Day

  • Start date

    Different dates available

In 2014 mobile search overtook desktop search in the UK, over £1 billion of media is spent in the mobile channel, and therefore every marketer needs to understand how mobile marketing is impacting their business. If mobile isn’t considered as part of your marketing strategy, it is likely your competitors are stealing the advantage.

Facilities

Location

Start date

Maidenhead (Berkshire)
Moor Hall, Cookham, Maidenhead, Berks, SL6 9QH

Start date

Different dates availableEnrolment now open

About this course

This one day course will show you how mobile marketing can support your marketing goals and objectives, whether its websites, mobile apps, push notifications, programmatic or SMS, all key areas of mobile will be evaluated. This course will help you learn how to seamlessly integrate mobile into existing channels to drive traffic, conversion, engagement and revenue.

This workshop is designed for people who want to get a better understanding of mobile marketing within the wider marketing mix especially from an execution and measurement perspective. Typically digital marketing execs and marketing managers would attend this course who are starting out in mobile marketing, digital marketers would also get value from knowing they are getting the fundaments right.

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Subjects

  • Marketing
  • Marketing Strategy
  • Mobile Marketing
  • Mobile trends
  • Marketer
  • Techniques
  • Marketing Mix
  • Traditional Marketing
  • Mobile marketing plan
  • ROI

Course programme

Learning outcomes
  • Current mobile trends
  • Why mobile is important to the marketer
  • Understand mobile marketing and the key tools and techniques.
  • Understand how to integrate mobile into the digital and traditional marketing mix
  • Creating a mobile marketing plan
  • Measurement (ROI) of mobile
  • Understand the do’s and don’ts of mobile marketing
  • Build your profile as the mobile expert in your organisation
  • Design, develop and deliver an engaging mobile marketing proposition/experience.

Additional information

The CIM Experience


 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Introduction to Mobile Marketing Strategy

£ 595 + VAT

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