Introduction to Public Relations

The Chartered Institute of Marketing

Training

In London

£ 595 + VAT

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Description

  • Type

    Training

  • Level

    Intermediate

  • Location

    London

  • Duration

    1 Day

The workshop will introduce you to the fundamentals of PR, including dealing with the media, identifying appropriate PR tactics, writing press releases, developing a strategic PR campaign from scratch, and evaluating success.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

The programme is especially suitable for anyone who is becoming involved with PR for the first time, graduate recruits, managers who have recently assumed PR responsibilities and those who have responsibility for PR staff but little relevant experience.

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Subjects

  • Public Relations
  • PR training
  • Public
  • Media
  • PR
  • Press
  • PR industry
  • Marketing
  • Marketing Audit
  • Marketing Tools
  • Marketing plan
  • Marketing Processes

Course programme

Learning outcomes
  • Understand the PR industry, its scope and value.
  • Appreciate the relationship between PR and marketing.
  • Develop a PR campaign, create the strategy, draft the PR plan.
  • Define special uses of PR and a range of impactful PR tactics.
  • Optimise relations with the media including how to write a press release.
  • Define what is meant by audiences and how to identify publics.
  • How to manage a campaign and set budgets.
  • What to monitor and how to evaluate PR success.
  • Integrate PR with digital and social media.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Introduction to Public Relations

£ 595 + VAT

The best Public Relations courses

See all

See all