Introduction to Qualitative Research

The Market Research Society (MRS)

Course

In London

£ 455 + VAT

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Description

  • Type

    Course

  • Location

    London

This course enables you to: understand the role, basic methods and skills of qualitative research. Suitable for: The course will benefit researchers who are new to qualitative research, buyers and users of research.

Facilities

Location

Start date

London
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15 Northburgh Street, EC1V 0JR

Start date

On request

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Course programme


Role, methods and basic skills

Objective
This course enables you to:
  • understand the role, basic methods and skills of qualitative research.

Learning outcomes
By the end of the course, delegates should have an understanding of:
  • qualitative research, its role in contemporary research and its general application
  • the process of planning a qualitative research project
  • the stages involved in the qualitative research process
  • how to select an appropriate approach
  • interviewing and methodological techniques
  • how to apply interviewing skills
  • how to process and analyse data

Who will benefit?
The course will benefit researchers who are new to qualitative research, buyers and users of research.

See related categories

Introduction to Qualitative Research

£ 455 + VAT

The best Market Analysis courses

See all

See all