Introduction to Search Engine Optimisation

Course

In Glasgow

£ 225 VAT inc.

Description

  • Type

    Workshop

  • Location

    Glasgow (Scotland)

  • Duration

    1 Day

Suitable for: This Search Engine Optimisation training course is for anyone looking to learn how to improve a websites rankings in search engines in this highly competitive market

Facilities

Location

Start date

Glasgow (Glasgow City)
See map

Start date

On request

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Course programme

Summary

Search Engine Optimisation requires a lot of work and is not something that you do just once then don't go back to again because you achieved the results you wanted. In order to get the best results in search engine rankings you need to be constantly reviewing and developing your website on a regular basis. This practical one day course will help you to understand the importance of search engine optimisation for your website and what you need in order to make the best of it. All Delegates will have access to a computer where they can practice the SEO skills they are learning live on the training course.

Objectives

Search Engine Optimisation requires a lot of work and is not something that you do just once then don't go back to again because you achieved the results you wanted. In order to get the best results in search engine rankings you need to be constantly reviewing and developing your website on a regular basis.

  • Understand the search engine marketplace and their role in helping people find websites
  • Why the content of your website is key to it's success
  • Analysing your competitors online presence
  • Optimising your web pages to get the best out of search engines and improve your online presence
  • The importance of links to and from your website
  • Making the most out of out of Google/Bing website tools to help develop your website's rankings
  • Keyword research and Development
  • Auditing your website and putting together an ongoing action plan to keep your website current and high in search engine rankings
  • Create Ad campaigns using Google Adwords

By the end of this SEO Training Course, we will provide you with the basics for:

  • Auditing your website
  • Keyword Research
  • Competitor Analysis
  • Link building
  • Ad campaign management using Google Adwords
  • Using Google tools such as Analytics/Web Developer to help develop your SEO skills
  • Creating your own sitemap for your website
  • Developing your website content
  • Submitting your website to search engines

Introduction to Search Engine Optimisation

£ 225 VAT inc.