HNC Marketing

In Glasgow

Price on request

Description

  • Typology

    HNC

  • Location

    Glasgow (Scotland)

  • Duration

    1 Year

Description

The course is designed to provide candidates with the skills and competences to prepare for employment in marketing and business. The candidates will develop knowledge and skills in marketing theory and buyer behaviour as well as in the main operational areas such as marketing research, promotion and selling. Course work includes projects and assignments as well as traditional short answer.

Facilities

Location

Starts

Glasgow
See map
Cathedral Street, G1 2TA

Starts

On request

To take into account

One Higher Grade pass at grade C or above and two other passes at Standard Grade (or equivalent) at band 3 or above; or completion of a National Qualification including Communication and appropriate subject units.

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Course programme



HNC Marketing

KEY FEATURES
The course is designed to provide candidates with the skills and competences to prepare for employment in marketing and business. The candidates will develop knowledge and skills in marketing theory and buyer behaviour as well as in the main operational areas such as marketing research, promotion and selling. Course work includes projects and assignments as well as traditional short answer questions all of which are based on continuous assessment methods.

COURSE CONTENT

A selection of core units includes:
Principles of Marketing, Principles of Promotion, Marketing Research Theory, Consumer Behaviour and the Marketing Process, Managing Distribution: An Introduction, Principles & Practice of Selling, Using Software Application Packages, Marketing: Graded Unit 1.

A selection of optional units includes:
Commercial Law for Marketing, An Introduction to Financial Accounting Statements, Direct Marketing, Sales Promotion, Economic Issues: An Introduction.

COURSE CODE:

3FHDMRKT

DURATION:
1 year Full time

START DATE:
August - 2010

COMPLETION DATE:
June - 2011

PROGRESSION
Successful completion can lead to progression onto the 2nd year of a Higher National Diploma in Marketing. It can also lead to 1st or 2nd year entry to a Degree course in Marketing. The course can lead to entry to various courses within the Chartered Institute of Marketing (CIM).

SCQF PROGRESSION
7 - 8

HNC Marketing

Price on request