Online Xcellence Programme (SCQF level 5)

Course

In Glasgow

Price on request

Description

  • Type

    Course

  • Location

    Glasgow (Scotland)

  • Start date

    Different dates available

Whether you are new to digital marketing, or a seasoned professional digital marketer, this Online Xcellence workshop will equip you with the skills necessary to compete online and achieve Online Xcellence. 

Facilities

Location

Start date

Glasgow (Glasgow City)
See map
21 Thistle Street, G5 9XB

Start date

Different dates availableEnrolment now open

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Reviews

Subjects

  • Marketing

Course programme

  • Traditional On-page Concepts.

  • Keyword Research to Site Architecture.

  • Link-Building.

  • SEO Measurement.

  • Create a Standards Document Based on Your Business Goals.

  • Make a New or Redeveloped Website Search Friendly and User Friendly.

  • Defining the Purpose and the Goals of Your Website.

  • Respond to the Calls to Action on Your Website.

  • Assess your Resources and Budget.

  • How to Develop Your Brand.

  • Researching the Market.

  • Choosing Web Page Editing Software CMS (Content Management Software).



  • How to Manage Your Website Programmers.

  • Content Writing.

  • Usability and Accessibility.

  • How to Optimise Your Website.

  • Creating Calls to Action.

  • Design and Overall ROI.

  • Greater Insight into the Website Marketing Tools.

Online Xcellence Programme (SCQF level 5)

Price on request