Course not currently available
Issues Management and Public Affairs
Course
Online
Description
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Type
Course
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Level
Beginner
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Methodology
Online
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Class hours
10h
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Duration
Flexible
Successful PR is built upon the management of a variety of key issues. Issues that could affect the reputation of the organisation both positively and negatively. It’s how these issues are identified, prioritised and handled that determines the effectiveness of the PR campaign. The range and complexity of issues businesses face varies enormously from one to the next. But what never changes is the importance of proactivity – being primed and ready to respond to every issue as it arises. Inconsistencies in issues management can lead to matters of priority being overlooked, in favour of largely inconsequential side-issues.
This insightful tutorial has been designed for anyone working in PR or reputation management at any level. Explore a broad definition of contemporary issues management, along with its role and importance at the heart of a PR strategy. Study action planning, an effective framework for managing issues and the consequences associated with poor issues management.
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
Explain what issues management is and how it is different from crisis management
Discuss how to develop a framework for managing issues
No prior knowledge is required to take this course.
Reviews
Subjects
- Public Relations
- PR training
- Public Affairs
- Materials
- Public
- Planning
- PR
- Issues Management and Public Affairs
- Issues Management
- Issues Management and Public Affair
Teachers and trainers (1)
Cpd Tutor
Tutor
Course programme
Programme Content
Topics:
- Defining Issue Management
- Context of Issues Management
- Action Planning: a Framework for Managing Issues
- Framework Section 2: Action
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Issues Management and Public Affairs