Level 4 Diploma in Marketing
Course
Online
Description
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Type
Course
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Methodology
Online
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Duration
Flexible
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Start date
January
Marketing Level 4 Diploma can be the most effective way to start your career in the marketing discipline. Inspire London College has developed this Marketing Course for the candidates who are seeking to develop their skills and knowledge the field of marketing. This course provides the knowledge seekers an inclusive understanding of theory and practice of marketing.
This course aims to offer a comprehensive introduction to the discipline of marketing by covering the most of the topics of marketing. It provides the candidates an impressive approach to learn the basic concepts of marketing and provides them solid theoretical background which can be helpful for the learners to tackle the contemporary marketing issues by establishing the effective marketing strategies. This Marketing diploma discusses the psychological as well as functionalist account based approaches towards marketing rather than traditional sociological and anthropological approaches.
The course comprehensively introduces the leaners with fundamental concepts of marketing and provides a clear understanding about the consumer buyer behavior and industrial buyer behavior. Further the course discusses the research process, branding, market segmentation, and 4P’s of marketing in details.
The overall aim of the course is establish the clear understanding of business operations in modern organizations and offers the candidates to equip themselves with effective knowledge and skills that are necessary for becoming successful marketer.
Inspire London College’s management and teaching staff will be there for your assistance for 24 hours a day and 7 days in a week. After enrolling for this course you will get access to our Virtual Learning Environment (VLE) /Moodle and all the study materials and assessments will be available /Moodle.
Facilities
Location
Start date
Start date
About this course
After taking this course the learners will be able to;
Understand the basic concepts of marketing discipline
Understand the different type of marketing environments
Understand the consumer buyer behavior and industry buyer behavior
Recognise the marketing research process
Develop the knowledge about market segmentation, targeting and positioning
Understand the marketing mix in details
Evaluate the Marketing Strategy and tackle different contemporary marketing issues
This course is suitable for the individual who are seeking to get a better job in marketing or want to market their own products. marketing professionals already working in the firms can be part of this course for enhancing their skills and knowledge. Small business owners are specifically advised to take this course for effective marketing of their products in the market.
Students seeking to enrol for Marketing course should meet the following requirements;
Basic knowledge of English Language
Be age 16 years or above
Reviews
Subjects
- Market
- Marketing
- Branding
- Marketing Course
- Marketing skill
- Marketing Mix
- Marketing Skills
- Marketing Tools
- Marketing Research
Teachers and trainers (1)
ILc Tutor
Tutor
Course programme
Course Programme:
Level 4 Diploma in Marketing is 90 credits endorsed course. To achieve a Level 4 Diploma in Marketing learner must have to achieve minimum 9 units with 90 Credits, 8 Mandatory Units and 1 Units from optional units.
Mandatory Units
- Introduction to Marketing
- Consumer Behavior
- Types of Organizational Markets
- Market Segmentation, Targeting and Positioning
- Product Development
- Pricing Strategies in Marketing
- Promotion
- Distribution Channels
Optional Units
- Marketing Planning
- Strategic Marketing
- Branding
- Marketing Research Process
Level 4 Diploma in Marketing