Management with Marketing (MSc)
Master
In London
Description
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Type
Master
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Location
London
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Duration
1 Year
Drawing upon the Department of Management's areas of research expertise, our MSc Management with Marketing provides a solid grounding in key aspects of business and management while allowing you to specialise through a range of option modules focusing on marketing.
The programme examines the essentials of management theory and practice and the core principles and practice of business and organisations in a local and international context. You will gain a broad knowledge and expertise in the design and implementation of strategy at different levels of the corporate organisation and of other types of organisation such as public, not-for-profit and cooperative. Specialist modules will introduce you to major marketing concepts and techniques, planning and strategy, and topics such as brand management, consumer behaviour and public relations.
You will then use your critical analysis and independent judgement skills to write a dissertation setting out solutions to complex managerial problems in all types of organisation.
This Master's programme differs from the typical MBA in that it covers fewer subjects but in more depth. You will learn more than just the current management fashions and buzzwords: you will also learn about the evidence upon which management theories are based.
Facilities
Location
Start date
Start date
About this course
Graduates can pursue careers in marketing and management, including local and national government, business and industry. Possible professions include chartered management accountant, management consultant, or logistics and distribution manager. This degree can also be useful in becoming a marketing executive, market researcher, or public relations officer.
Our standard postgraduate entry requirement is a second-class honours degree (2:2 or above) from a UK university, or an equivalent international qualification.
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Subjects
- Sport Marketing
- Media Marketing
- Media
- Social Media
- Public
- Consumer Behaviour
- Relationship Marketing
- Marketing Management
- Marketing Communications
- International Marketing
- Public Relations
- Leadership
- Performance Management
- Strategic Management
- Financial Management
- Business and Management
- Economics
- Innovation
- Marketing
- International
- Financial
- Planning
- Communications
- Financial Training
Course programme
You take eight taught modules (totalling 120 credits) and write a 12,000-word dissertation (worth 60 credits).
You take three compulsory modules and choose two Group 1 option modules, one Group 2 option module and two Department of Management option modules (or from other departments, subject to approval).
COMPULSORY MODULES- Principles of Marketing (Postgraduate)
- Principles of Organization and Management
- Research Methods in Management (Postgraduate)
- Accounting and Financial Management
- Leadership and Performance Management
- Strategic Management (Postgraduate)
- Advertising and Promotion
- Brand Management
- Consumer Behaviour
- Digital and Social Media Marketing
- International Marketing
- Public Relations
- Relationship Marketing
- Sport Marketing
- Strategic Marketing Management
- MSc Dissertation
Additional information
Part-time home students: £6090 pa
Full-time home students: £12180 pa
Part-time international students: £9390 pa
Full-time international students: £18780 pa
Management with Marketing (MSc)