Managing Marketing Communications

The Chartered Institute of Marketing

Training

In Manchester, London and Cookham

£ 1,875 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

This programme explains how to align, manage and implement marketing communications in a structured way, so that the tools and messages are planned, co-ordinated and directed to achieve clearly defined objectives. It also gives delegates the opportunity to submit a communications plan six weeks after the programme and receive individual feedback from the course director.

Facilities

Location

Start date

Cookham (Berkshire)
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Maidenhead, SL6 9QH

Start date

On request
London
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24 Eversholt Street, NW1 1AD

Start date

On request
Manchester (Greater Manchester)
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Start date

On request

About this course

Managing Marketing Communications is an advanced level programme aimed at those in business to business, consumer and not-for-profit organisations. It is both strategic and tactical and is designed for delegates who already have some experience in marketing communications.

The programme is for marketing communications managers, marketing managers and product managers who need to adopt a structured approach to marketing communications. It is also relevant to executives who aspire to become marketing communications managers.

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Subjects

  • Marketing
  • Marketing Communications
  • Communications
  • Marketing Audit
  • Marketing Tools
  • Marketing Mix
  • Marketing plan
  • Marketing Strategy
  • Marketing Processes
  • Marketing Campaigns
  • Marketing Techniques

Course programme

Learning outcomes
  • Assess your organisation's current marketing communications and suggest improvements.
  • Create an effective and workable marketing communications plan.
  • Conduct the right research on which to base the plan.
  • Set clear communications objectives.
  • Construct a strategy that is in line with corporate strategy, marketing strategy and your brand.
  • Define the right target stakeholders and ensure that the right messages and propositions are communicated to them.
  • Use the most appropriate tools of communication and ensure that they are working in harmony.
  • Measure the results of your communications plan.
  • Select an agency, brief them and evaluate them.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

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Managing Marketing Communications

£ 1,875 + VAT

The best Strategic Marketing courses

See all

See all