Managing Digital Teams

The Chartered Institute of Marketing

Short course

In London

£ 550 + VAT

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Description

  • Type

    Short course

  • Level

    Beginner

  • Location

    London

  • Duration

    1 Day

Understand how to structure your team or adapt the team that you have for a new digital world. Learn about the skills you and your team will need and how to involve other departments in your marketing communications. Get the whole company working together to develop engaging digital communications. Suitable for: This course will assist marketing and communications managers prepare and develop an effective digital marketing team to best implement their organisation's digital strategy. It is also ideal for e-marketers, as well as human resource and sales managers looking to exploit the full potential of digital media.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

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Reviews

Course programme

Course review:

Learn how to adjust to the new pressures arising from the new digital media universe and build an effective digital team with the right skills. There is now ample opportunity for you to lead the online discussion but you need to know how to make the most of your limited resources.

Course content

  • Summary of the digital landscape.
  • Key digital trends.
  • Basics of each digital channel – what they are, when to use them, who should manage them and impact on the organisational structure of each of them.
  • Skills needed for success.
  • Cross department collaboration.
  • Out sourcing.
  • Dealing with customer comments and PR issues.
  • New marketing roles and team structures.

See related categories

Managing Digital Teams

£ 550 + VAT

The best Internet Marketing courses

See all

See all