Managing the Risks of Social Networks

The Chartered Institute of Marketing

Short course

In London

£ 550 VAT inc.

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Description

  • Type

    Short course

  • Level

    Beginner

  • Location

    London

  • Duration

    1 Day

Information law and privacy plays an increasingly important role in the relationship between customers and brands. Be a leader in the team that understands the issues and delivers the opportunities that social networks bring.Social networks are undeniably a great opportunity. Realising this opportunity requires a skilful, educated marketing team that can mitigate corporate risk and reputational damage, whilst exercising their core marketing skills. Suitable for: Marketers who are looking to maximise their potential in the development of online and digital marketing strategies.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

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Reviews

Course programme

Course review:

Getting social networks right isn’t simply a matter of choosing between Facebook and twitter! Social networks represent a fantastic opportunity for engaging with your customers and prospects, but harnessing this power requires skill and knowledge. Managing the legal risks is a vital element of building your digital social marketing strategy. Is your user generated content (UGC) going to land you in hot water?

Course content

  • Exploration of the relevant legislation including; defamation and libel, copyright laws, information law and privacy, inciting racial and religious hatred, terrorism laws etc.
  • Case law and real-life examples of organisations failing to manage the risks.
  • Review and development of your own social media policy.
  • Developing a robust business case for your online, social networking marketing strategy.
  • How the March 2011 extension of the ASA CAP Code impacts your social networking strategy.
  • Integrating marketing strategy into a wider corporate governance, risk and compliance (GRC) programme.

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Managing the Risks of Social Networks

£ 550 VAT inc.

The best Internet Marketing courses

See all

See all