Market and Sales Forecasting

As your forecasting skills develop (organisation/ planning, execution and evaluation), you'll feel more confident that you've done a professional job ie. collected the right data, processed and interpreted it in the right way, drawn the right conclusions and justified both the validity of your methodology and the likely outcome/forecast. Information is power! Suitable for: Designed for quantitatively orientated marketers who are proficient with spreadsheets and have a reasonable understanding of the scientific side of marketing, but want to develop their skills and confidence.