Marketing Alliances and Partnerships

The Chartered Institute of Marketing

Training

In Cookham

£ 1,225 + VAT

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Description

  • Type

    Training

  • Level

    Advanced

  • Location

    Cookham

  • Duration

    2 Days

Alliances and partnerships can quickly build up revenues, profitability and market share for your business. You no longer have to rely on organic growth to build your market but you can learn how to construct an array of new and exciting alliance and partnership strategies to help you achieve your market potential.

Facilities

Location

Start date

Cookham (Berkshire)
See map
Maidenhead, SL6 9QH

Start date

On request

About this course

Marketing, product, channel, strategy managers and planners and those who are responsible for their organisation’s strategic alliances and partnerships.

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Subjects

  • Market
  • Marketing
  • Partnerships marketing
  • Marketing Strategies
  • Strategies and Plans
  • Marketing Audit
  • Marketing Tools
  • Marketing Mix
  • Marketing plan
  • Marketing Strategy
  • Marketing Processes
  • Marketing Campaigns
  • Marketing Techniques

Course programme

Learning outcomes
  • Build effective alliances and partnerships marketing strategies and plans.
  • Understand how to work with partners marketing divisions and departments.
  • Work effectively on joint marketing activities and initiatives.
  • Review and optimise alliance marketing relationships.
  • Discovering and exploring the fundamentals of successful alliances marketing.
  • Understanding the alliance marketing life cycle.
  • Identifying, establishing and managing partnerships.
  • Creating formal and informal sales/marketing structures for governing your alliances.
  • Recognising the competencies of alliance-savvy organisations.

Additional information

The CIM Experience

 Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

See related categories

Marketing Alliances and Partnerships

£ 1,225 + VAT

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