Marketing (including foundation year) - BA (Hons)

London Metropolitan University

Bachelor's degree

In London

Price on request

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Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    4 Years

During your foundation degree you’ll get a broad introduction to business in a supportive environment. The foundation year is intended to boost your confidence, improve your academic skills and unlock your potential so that you’re well-equipped to continue your studies in the subsequent three years of this marketing degree.

You will share your foundation year with students on other foundation year courses, giving you a taste of a variety of other business-related disciplines as well as marketing.

Year 1, 2 and 3 are more focused on the principles and practice of marketing, as you study the same course content and modules as students studying our Marketing BA (Hons) degree.

With opportunities to specialise in social media, project management, customer relationship management (CRM) and more, you’ll learn to be an effective and innovative marketer capable of operating in a wide range of environments.

You'll graduate from the degree with the same title and award as those who studied the traditional three-year course. Following the foundation year, there is some flexibility to specialise in a different area of business should you choose to.

Facilities

Location

Start date

London
See map
31 Jewry Street, EC3N 2EY

Start date

On request

About this course

Our four-year Marketing (including foundation year) BA (Hons) degree has a built-in preparatory year (Year 0), which provides an alternative route into university if you don't have traditional qualifications or can't meet the entry requirements for a three-year undergraduate marketing degree.

As part of the degree, you'll have the chance to work towards a professional marketing qualification from the Chartered Institute of Marketing (CIM).

This marketing degree will allow you to work in a range of sectors, in areas such as:

brand marketing
market research
digital marketing
b2b marketing
product marketing.

at least one A level (or a minimum of 32 UCAS points from an equivalent Level 3 qualification, eg BTEC Subsidiary/National/BTEC Extended Diploma)
English Language GCSE at grade C/4 or above (or equivalent)

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Subjects

  • IT
  • Marketing
  • Marketing Communications
  • University
  • Communications
  • Industry
  • IT Project Management
  • CRM
  • Customer Relationship Management
  • Project Management
  • Social Media
  • Project
  • Media
  • Customer relationship

Course programme

Year 0 modules include:
  • Development for Success in Business (core, 30 credits)
  • Orientation for Success in Higher Education (core, 30 credits)
  • The Context of Business (core, 30 credits)
  • Using and Managing Data and Information (core, 30 credits)
Year 1 modules include:
  • Learning Through Organisations (core, 15 credits)
  • Managing People in Organisations (core, 15 credits)
  • Media Culture and Society (core, 15 credits)
  • Practice of Marketing (core, 15 credits)
  • Principles of Management (core, 15 credits)
  • Principles of Marketing (core, 15 credits)
  • Understanding and Managing Data (core, 15 credits)
  • Understanding the Business and Economic Environment (core, 15 credits)
Year 2 modules include:
  • Communications and Digital Marketing (core, 30 credits)
  • Consumer Insights and Research (core, 30 credits)
  • Global Marketing and Brand Management (core, 30 credits)
  • Learning through Work (core, 15 credits)
  • Creating a Winning Business 1 (option, 15 credits)
  • Organisation Design and Management (option, 15 credits)
  • Social Media (option, 15 credits)
Year 3 modules include:
  • Customer Relationship Management (CRM) and Marketing Analytics (core, 30 credits)
  • Marketing Planning and Strategy (core, 30 credits)
  • Marketing and Communications Project (core, 30 credits)
  • Driving Innovation in Marketing (option, 15 credits)
  • Learning through Work 2 (option, 15 credits)
  • Organising and Managing Across Cultures (option, 15 credits)
  • Professional Experience Year Placement (option, 30 credits)
  • Project Management (option, 15 credits)
  • Services Marketing (option, 15 credits)
Assessment

You'll be assessed through presentations, assignments and written examinations.

Additional information

UCAS code - N503

See related categories

Marketing (including foundation year) - BA (Hons)

Price on request

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