Marketing and Creativity

This ground-breaking course offers all the elements of a high-level Master in marketing programme and an innovative approach which places creativity at its very core.

Successful marketers stay ahead of the curve by putting creativity at the centre of their practice; our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.

The creativity element is strong throughout the course, infused through the nine-month curriculum and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from being in London, one of the recognised centres of creative excellence, as well as from the support of the School’s outstanding world-class faculty.

Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around three core themes - Creativity, Marketing and Management.

Creativity
A definite focus on creativity and its value makes this programme stand out both to our candidates and to the employers they join upon graduation. Creativity runs as a theme through all the modules. In addition, our unique Creative Industries seminars and case studies bring you face to face with best practice across a number of industries.

Marketing
The Marketing modules equip you with all the essential skills and knowledge necessary for a successful career in marketing in any type of organisation and across sectors. Throughout the marketing modules, we adopt the perspective that value creation begins with and is driven by customer experience and benefits.

Management
Fully applying the benefits of creative thinking to the practice of marketing requires management skills allying perceptive nurturing of creative talent and adept focus on performance and results. These modules help you develop a full range of valuable management skills.