Marketing and Public Relations MA

Programme at a Glance

Students will undertake 60 credits in compulsory subjects for PR and Marketing plus research methods (20 credits) and dissertation (60 credits). The remaining 40 credits are option modules enabling students to specialise in PR or Marketing or a balance of both.

Compulsory Modules

• PR4010 International critical perspectives on public relations (20 credits)
• PR4016 Applied communication management (10 credits)
• MK4114 Strategic Marketing Management (20 credits)
• MK4023 Digital Marketing (10 credits)
• PR4024 Quantitative and qualitative research methods (20 credits)
• MK4993 - Marketing or Public Relations Dissertation (60 credits)

Optional Modules

• PR4012 Digital communication (10 credits)
• PR4013 Public affairs and public issues management (20 credits)
• PR4015 Communication and social theory (20 credits)
• PR4011 Media communication (10 credits)
• PR4014 Fundraising and sponsorship (10 credits)
• MK4021 Applied client project (10 credits)
• MK4117 Thinking and writing for Postgraduate study (20 credits)
• MK4011 Market Screening, Selection and Entry (10 credits)
• MK4010 Contemporary Marketing Communications Issues (20 credits)
• MK4116 Principles of International Marketing (10 credits)