Marketing Communications - Messages and Creativity

London Business Training & Consulting

Course

In Hammersmith

£ 535 VAT inc.

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Hammersmith

  • Duration

    1 Day

Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Those who wish to understand how brands create communications and engage audiences in brand conversations.
Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.

Facilities

Location

Start date

Hammersmith (London)
See map
W6 0NB

Start date

On request

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Marketing Communications
  • Communications
  • Marketing
  • Message source
  • Messages and Creativity
  • Structural Elements
  • Message appeals
  • Tactics
  • Advertising
  • Creative Process
  • Message framing

Course programme

Messages and Creativity
  • Message source
  • Structural elements in a message
  • Message appeals
  • Advertising tactics
  • The creative process
  • Message framing
  • Storytelling
  • User-generated content (UGC)
  • Sourcing content
Learning outcomes

Upon completion of this course, you will be able to understand:

  • The importance and characteristics of source credibility.
  • Different ways messages can be constructed.
  • Various ways in which advertising appeals can be presented.
  • How informational and transformational motives can be used as tactical tools in a communications plan.
  • The role of creativity and how the creative processis managed.
  • How message framing, storytelling and user-generated content are used in marketing communications.

See related categories

Marketing Communications - Messages and Creativity

£ 535 VAT inc.

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