Marketing Communications - Sponsorship
Course
In Hammersmith
Description
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Type
Course
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Level
Intermediate
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Location
Hammersmith
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Duration
1 Day
Target audience
Chief Communications Officers
Marketing and communications directors, managers, executives and staff.
Those who wish to understand how brands create communications and engage audiences in brand conversations.
Those employed by governmental, charitable, other not-for-profit and third-sector organisations who need to communicate with a range of stakeholders.
Those who wish to develop insights into the reasoning behind the marketing communications activities used by organisations.
Facilities
Location
Start date
Start date
Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 5 years
Subjects
- Marketing
- Marketing Communications
- Communications
- Sponsorship
- Development of sponsorship
- Sponsorship objectives
- Sponsorship might work
- Role of sponsorship
- Communications Mix
- Developed
- Sponsorship activities
Course programme
- The growth and development of sponsorship
- Sponsorship objectives
- How sponsorship might work
- Types of sponsorship
- The role of sponsorship in the communications mix
Upon completion of this course, you will be able to understand:
- How sponsorship activities have developed and the main characteristics of these forms of communications.
- Reasons for the use of sponsorship and the types of objectives that might be set.
- How sponsorship might work.
- The variety and different forms of sponsorship activities.
- Reasons why sponsorship has become an important part of the communications mix.
Marketing Communications - Sponsorship