Marketing (Consumer Psychology) - BA (Hons)

Consumer psychology is shaping marketing like never before with more demand than ever to understand how consumer’s think and behave. This course combines the creativity of marketing and the science of psychology to help you capitalise on this growing discipline.

This degree allows you to gain the skills, knowledge and understanding demanded by employers. Combining academic theory and practice based learning, you will develop your creativity, professional skills and strategic marketing knowledge. Taught by academics who also have outstanding industry experience, you will undertake interactive lectures and seminars that bring marketing principles to life.

Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Consumer Psychology as well as Marketing, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities mean you take control of your learning and your career.

OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.

GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details.
English language and mathematics at grade C or above
Must have been achieved at the point of enrolment