Marketing

Short course

In Stoke-On-Trent

Price on request

Description

  • Type

    Short course

  • Location

    Stoke-on-trent

Suitable for: Self-employed business people setting up in business and need to effectively market their products and services, or those already in business and need to increase sales. Also for organisations looking to improve their links and penetration to selected customer groups or market segments.

Facilities

Location

Start date

Stoke-On-Trent (Staffordshire)
See map
6 Tarragon Drive, Meir Park, Stoke-On-Trent, ST3 7YE

Start date

On request

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Course programme

Marketing is the tool for companies to achieve their goals with their products and services. This course is designed for self-employed business people setting up in business and need to effectively market their products and services, or those already in business and need to increase sales. Also for organisations looking to improve their links and penetration to selected customer groups or market segments.

The course covers: The four ‘P’s in marketing;

  • Product life cycle: Market research, analysing customer behaviour; Selling; Analysing your business
  • Marketing Plans
  • Product or Service Development
  • Promotion & Advertising; The Brand; Targeting, Budgeting & Forecasting
    Control systems; Global Marketing.

Marketing

Price on request