Marketing
Short course
In Stoke-On-Trent
Description
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Type
Short course
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Location
Stoke-on-trent
Suitable for: Self-employed business people setting up in business and need to effectively market their products and services, or those already in business and need to increase sales. Also for organisations looking to improve their links and penetration to selected customer groups or market segments.
Facilities
Location
Start date
Start date
Reviews
Course programme
Marketing is the tool for companies to achieve their goals with their products and services. This course is designed for self-employed business people setting up in business and need to effectively market their products and services, or those already in business and need to increase sales. Also for organisations looking to improve their links and penetration to selected customer groups or market segments.
The course covers: The four ‘P’s in marketing;
- Product life cycle: Market research, analysing customer behaviour; Selling; Analysing your business
- Marketing Plans
- Product or Service Development
- Promotion & Advertising; The Brand; Targeting, Budgeting & Forecasting
Control systems; Global Marketing.
Marketing