Marketing (Digital) - BA (Hons)
Bachelor's degree
In Birmingham
Description
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Type
Bachelor's degree
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Location
Birmingham
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Duration
3 Years
We teach by using real business scenarios, so you’ll get the chance to draft marketing plans for actual companies, develop and communicate digital ideas. You will also have the opportunity to gain experience in our very own in-house marketing agency, The Link.
Businesses value marketing more than ever due to its ability to identify opportunities, shape customer experiences and drive profits. To be successful in his exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice based learning.
Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Digital Marketing as well as all other key areas of marketing such as Branding and Communications, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities and a placement year mean you take control of your learning and your career.
This course is also fully recognised by Chartered Institute of Marketing (CIM). This helps to ensure content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate. Plus, you receive the maximum possible exemptions from the CIM Professional Diploma Our alignment with the Chartered Institute of Marketing (CIM) ensures our course content remains fresh, relevant and full of key industry insight making you industry-ready the second you graduate.
Facilities
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Start date
Start date
About this course
Whilst digital marketing is no longer seen as something new and now firmly established in most businesses, there still remains a need to understand how to maximise the technology for commercial gain. This course focuses on the important issue of application and how to use digital media strategically.
On this course we’ll teach you the skills you need to be a qualified marketing professional. You will learn an array of modern marketing principles, work on real-life projects with real business clients and have the opportunity to undertake a paid work placement.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
See level 3 entry under Irish Leaving Certificate for full details.
English language and mathematics at grade C or above
Must have been achieved at the point of enrolment
Reviews
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It was a nice place. People are so informative and helpful.
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Course rating
Recommended
Centre rating
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Psychology
- Marketing
- Consumer Psychology
- Business Foundations
- Marketing Foundations
- Emerging Themes
- Content Marketing Strategy
- Service Experience Design
- Core Marketing
- Digital Enterprise
Course programme
In order to complete this course, you must successfully complete all the following CORE modules (totalling 100 credits).
- Finance for Managers
- Marketing Foundations
- Professional Development
- Consumer Psychology
- Introduction to Creative Concepts and Design
- Introduction to Digital Media
- Introduction to Retail Marketing
- Introduction to Integrated Marketing Communications2
Year Two
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
- Marketing Insights and Analytics
- Service Experience Design
- Brand Management
- Marketing Communications Planning
- Content Marketing Strategy
- User Experience and Architecture
In order to complete this course, you must successfully complete all the following CORE modules (totalling 120 credits).
- Strategic Marketing, Management and Planning
- Emerging Themes
- One Planet Business
- Integrated Business Research Project
- Digital Enterprise
Additional information
Study mode: Full Time (3 Years), Sandwich (4 Years), Part Time (5 Years)
International students
Award: BA (Hons) Starting: Sep 2021
Mode - Full Time
Duration - 3 Years
Fees - £13,200 per year
Marketing (Digital) - BA (Hons)