Marketing (Foundations) 100 Hours Certificate Course

There are 10 lessons:

1. Marketing and the Business
   • What is marketing, and its significance
   • Considering alternative approaches to business & marketing
   • Alternative enterprises (eg. goods or services based sole proprietor or partnership etc).
2. Scope of Marketing Understanding basic economics (eg. supply & demand)
   • The difference between the potential market
   • Available market
   • Target market
   • Penetrated market for a product/service of your choice
   • Different advertising approaches
   • Controlling Growth,
   • Improving Results in Business, etc
3. Target Marketing
   • Understanding the market place
   • Stages that sellers move through in their approach to a market
   • What is targeting
   • Advantages of target marketing as compared to mass marketing and product-differentiated marketing
4. The Marketing Mix and Managing the Marketing Effort
   • Product, price, place, and promotion
   • Affects and interactions between marketing and other operations of a business.
5. Product Presentation and Packaging
   • Importance of product knowledge
   • Core, tangible and augmented products
   • Differences in packaging & presentation for different products.
6. Promotion Communication skills
   • Merchandising
   • Shop Floor Layout
   • Displaying Products
   • Signs
   • Understanding Selling and Increasing Sales
   • Sales Methods
   • Publicity Marketing,
   • Structuring an Advertisement or Promotion
   • Advertising budgets, etc
7. Product Pricing and Distribution Pricing
   • Profitability Ratios
   • Increasing Turnover, etc
8. Customer Service Methods of assessing customer satisfaction
   • Significance of Customer Service
   • Different types of customers in the market place and how best to approach each
   • Difference between selling, publicising, marketing and advertising, etc
9. Market Research
   • The research process
   • What to research
   • Surveys
   • Developing and conducting a market research program
   • Where to find useful statistics,
10. Organisations
    • Structures and Roles Business law
    • Financial Management
    • Business Structures
    • Business terminology, etc.