Marketing - Fundamentals & Practice

Course level

Intermediate

Delegates

This course will be of benefit to anyone with a responsibility for business development and those who want to 'demystify' the subject.

Overview

The day concentrates on the fundamentals to help people understand what marketing is - and what it is not - before reviewing practical things that you can do to influence clients, your firm’s bottom line and to evolve a more client-focused and marketing-oriented culture within the office.

Learning Objectives

At the end of this course delegates should be able to:

• Define marketing and the 'mix' of issues that need managing
• Plan a business and marketing strategy
• Develop a marketing culture
• Create business from existing clients
• Appreciate 'best practice' of the top-ten key marketing tools

This course satisfies the Solicitors’ Code of Conduct Rule 5 for solicitors who manage or supervise staff.

Pricing

Cost for BPP PD Members: £392.00 + VAT : 6 CPD Hours
(£490.00 + VAT for non BPP PD Members)