Marketing Management, BA Hons

University of Greenwich

Bachelor's degree

In

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Description

  • Type

    Bachelor's degree

  • Duration

    3 Years

Based on essential marketing principles, our degree in marketing management provides the skills and knowledge you'll need to start your marketing career.

Modules include customer insight, brand management and social media and there is the option to study specific fields of marketing or advertising. You'll also get to work on live briefs from businesses such as the Institute of Direct and Digital Marketing, providing you with practical experience while you study.

Popular career options for our advertising graduates include account executive or copywriter roles or, more broadly, working in branding, marketing research or marketing consultancy.

Facilities

Location

Start date

Start date

SeptemberEnrolment now closed

About this course

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

Plus, GCSE English language or literature and mathematics at grade C / 4 or above.

We also accept:

BTEC/National Diploma
International Baccalaureate
Advanced Vocational Certificate of Education
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What you should know about this course
Study Marketing Management and earn up to £28,000 on graduation, based on our average graduate earnings.
This degree provides exemptions from certain diploma modules of professional bodies, including CIM and IDM, in preparation for a career in digital marketing
Our degrees in this subject are ranked 2nd in London (The Complete University Guide League Tables 2021)
Our courses in Marketing are ranked in TOP 5 for satisfaction in London (The Complete University Guide League Tables 2021)
Our courses in Marketing are ranked in TOP 5 for graduate prospects in London (The Complete University Guide League Tables 2021)

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Reviews

This centre's achievements

2020

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 11 years

Subjects

  • Marketing
  • Marketing Communications
  • Marketing Management
  • Digital Marketing
  • Global
  • Advertising
  • University
  • Communications
  • Media

Course programme

Year 1

Students are required to study the following compulsory modules.
  • Principles and Practice of Marketing (30 credits)
  • Introduction to Advertising (15 credits)
  • Financial Aspects of Marketing and PR (15 credits)
  • Introduction to Digital Marketing L4 (15 credits)
  • Creative Content Marketing (15 credits)
  • Personal and Professional Development (15 credits)
  • Brand Management (15 credits)
Year 2

Students are required to study the following compulsory modules.
  • Future Paths
  • Research Methods (MET) (15 credits)
  • Global Marketing Management (15 credits)
  • Entrepreneurial Marketing (15 credits)
  • Integrated Marketing Communications Management (15 credits)
  • Marketing Management (15 credits)
  • Creative Project (15 credits)
  • Customer Insight (15 credits)
  • Marketing Research (15 credits)
Year 3

Students are required to study the following compulsory modules.
  • Contemporary Issues in Marketing (15 credits)
  • Social Marketing (15 credits)
  • Direct and Digital Marketing Strategy (30 credits)
  • Business and Marketing Strategy (15 credits)
  • Social Media and Analytics (15 credits)
Students are required to choose 30 credits from this list of options.
  • Consultancy Project (30 credits)
  • Dissertation (MET) (30 credits)

See related categories

Marketing Management, BA Hons

£ 9,250 VAT inc.

The best Strategic Marketing courses

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