Marketing Management BA (Hons) Top-up
Bachelor's degree
In Birmingham
*Indicative price
Original amount in GBP:
£ 9,250
Description
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Type
Bachelor's degree
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Location
Birmingham
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Duration
1 Year
Marketing is a dynamic business, with social media and e-commerce transforming the way many service sector companies manage their marketing approach. Our Marketing Management top-up degree course will enhance your existing knowledge and enable you to meet the demand for trained professionals with proven e-marketing skills across online and high street businesses.
To help you put theory into practice during your studies, our marketing degree top-up course gives you the chance to engage with local organisations through live projects and case studies, while you will also have the opportunity to learn video production, livestreaming, podcasting and more practical skills in our brand new Digital Creative Studio. By completing the course, you will be able to gain an industry-recognised qualification from the Chartered Institute of Marketing.
Facilities
Location
Start date
Start date
About this course
It will ensure you have a thorough grounding in marketing practice, creativity and innovation, developing competencies to succeed in management within the sector, while you will also be able to expand your knowledge into a range of specialist areas through a variety of optional study modules.
This one-year course is designed for anyone who has previously studied a relevant subject (up to Level 5).
Career opportunities
Marketing executive
Digital marketer
Social media manager
Advertising account executive
Public relations officer
Media planner
Academic: A relevant HND or a foundation degree in the areas of Marketing Management, Business Management, Finance and Business, with 240 credits.
EU/international students
Academic: European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).
University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.
Why should I choose this course?
PRACTICAL APPLICATION – Get involved in live projects, case studies, promotional and PR work with market research and planning briefs conducted with local organisations
ENRICHMENT – Engage with industry professionals through guest lectures, workshops and other activities, as well as boosting your practical skills in our Digital Creative Studio
SPECIALISE YOUR STUDIES – Choose from a variety of specialist optional modules, such as Enterprise Risk Management or Advertising and Media Management
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More than 50 reviews in the last 12 months
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Subjects
- Marketing
- Industry
- Market
- Media
- Marketing Management
- IT risk
- Risk
- Innovation
- Social Media
- Advertising
- Project
- Planning
Course programme
Core Modules
- Digital and Social Media Marketing
- International Marketing
- Leadership and Change Management
Options:
- Brand Management
- Advertising and Media Management
- Enterprise Risk Management
- Social Entrepreneurship
Research option
- Research Project
- Marketing Showcase
Teaching and assessment
Teaching
In light of COVID-19, we have made some changes to the way we deliver our teaching. We are continually following the guidelines and measures put in place by the UK Government to ensure our students and staff are safe on campus, whilst remaining committed to providing high-quality education. The information below explains how teaching will take place in semester 2 (or semester 1 for those joining us in January).
- Level 6
Assessment
Estimated breakdown of assessment for this course:
- Coursework – 61%
- Practical assessment – 22%
- Written examinations – 17%
Our teaching and assessment is underpinned by our Teaching, Learning and Assessment Strategy 2015-2020
Additional information
A half year tuition fee is £4,625. UK/EU students do not pay tuition fees for any placement periods.
International students
If you are an international student enrolling on a a full-time foundation degree or a BA/BSc in 2020/21, your fee for this academic year will be £11,500 per year. If you complete a placement year, there will be an administration fee of £500 for a full year, or £250 for a half-year placement.
Marketing Management BA (Hons) Top-up
*Indicative price
Original amount in GBP:
£ 9,250