International Marketing (Top-up) - BA (Hons)
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My course was amazing. I loved my university experience. The library and cafes are amazing. The teachers are so supportive
← | →
Bachelor's degree
In Birmingham
Description
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Type
Bachelor's degree
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Location
Birmingham
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Duration
1 Year
On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.
Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. You’ll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. You’ll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.
The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, you’ll start to understand how organisations operate and what their current challenges and opportunities are. You’ll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.
You’ll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.
You will benefit from close tutor support and form strong partnerships with our staff. They are all marketing experts who have had successful careers, and they’ll share their experience and marketing know-how with you.
Facilities
Location
Start date
Start date
About this course
Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.
Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. We’ll teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.
OpportUNIty: Student Jobs on Campus ensures that our students are given a first opportunity to fill many part-time temporary positions within the University. This allows you to work while you study with us, fitting the job around your course commitments. By taking part in the scheme, you will gain valuable experiences and employability skills, enhancing your prospects in the job market.
It will also allow you to become more involved in University life by delivering, leading and supporting many aspects of the learning experience, from administration to research and mentoring roles.
UK Qualification
GCSE
GCSE English language and mathematics at grade C/4 or above
Equivalent level 2 qualifications can be accepted
Must have been achieved at the point of enrolment
With our impressive industry links, we attract fantastic guest speakers to share their insights with you. Recent guest speakers have included PR agency Prova,one of the UK’s leading used vehicle networks, Motors.co.uk and the International Chairman of PR company Burson Marsteller, Bob Leaf.
You’ll have the opportunity to work on real marketing projects via our own internal marketing agency, The Link. It’s run by our undergraduates and recently enabled students to work on the successful Cure Leukaemia campaign.
When you complete your top up degree, you can choose to study two extra modules towards the Chartered Institute of Marketing (CIM) Professional Diploma.
You’ll study in our excellent new facility, The Curzon Building, ideally located in Birmingham’s city centre, near to national and international businesses.
91 per cent of our students said staff were good at explaining things according to the National Student Survey 2016.
Reviews
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My course was amazing. I loved my university experience. The library and cafes are amazing. The teachers are so supportive
← | →
Course rating
Recommended
Centre rating
Student Reviewer
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Marketing
- Marketing Strategy
- International Marketing
- Relationship Marketing
- International
- Advertising
- Planning
- Strategy Development
- Social marketing
- Web Marketing
- Global marketing
- Digital marketing strategy
- Sustainable Marketing
- International Business Strategy
Course programme
In order to complete this course a student must successfully complete all the following CORE modules (totalling 100 credits).
- Strategic Marketing, Management and Planning
- eBusiness
- Emerging Themes
- Cross Cultural Consumer Behaviour
- International Marketing Planning
- Contemporary Advertising
- Public Relations Planning and Corporate Reputation
Additional information
Study mode: Full Time (1 year)
UK Students
Mode - Full Time
Duration - 1 year
Fees - £9,250 per year
International Students
Mode - Full Time
Duration - 1 year
Fees - £13,200 per year
International Marketing (Top-up) - BA (Hons)